The rugged, durable grade of bolts required by the U.S. military is referred to as Army-Navy (AN) bolts. Typically, for a bolt or fastener to be considered AN, it must have cadmium plating to provide optimal corrosion resistance.
My friend, this is the whole point. Advertising something that is not available, and may never be available (at least as advertised), is a falsehood.
Wills was not the only brand to show women enjoying a smoke. Premier Tobacco’s Red & White is still remembered for their theme of ‘Satisfaction’. Their most memorable commercial broke two taboos associated with women in Pakistan – smoking and flying. The commercial showed a young woman flying a private aircraft and, of course, acquiring ‘satisfaction’ from getting ‘away from the ordinary’. By the late seventies and eighties, women had exited from cigarette advertising and brands went back to macho images.
E-Commerce. E-Commerce has grown in an extremely interesting way on social media. Not only has it benefitted large-scale online retailers such as Daraz and Goto.pk, which use the platform to drive large numbers of traffic to their websites, it has helped a huge number of small businesses reach out to their customers with as little as Rs 100 per post promotion.
What will also happen in the next five years is that e-commerce clients will become bigger advertisers than FMCGs like in India, where Amazon is at par with Unilever. Mindshare’s digital wing opened three years ago and it is the largest digital agency in Pakistan in terms of billing. Digital accounts for six to seven percent of the overall media billing which is very low; in countries such as Bangladesh and Sri Lanka, ad spend on digital has reached 12 to 13%, and they are aiming to increase it to 15 to 18%.
Mind you, I think what we got here is just a mock-up. That is extremely common. You produce the working prototype that works but is ugly and a mockup that doesn’t work but is pretty.
Finally, if advertisers want to see better content on entertainment channels, they should not be buying a time slot; rather, they should invest in the show or the content.
As always, everyone else followed suit. Big brands such as Pepsi, Nescafe, Strepsils and even Levi’s replicated the format (with minor tweaks), engaging in an intense battle for their own share of megabytes on our MP3 players. But guess who won? The music. Sure, brands enjoyed a big slice of the pie, but it was the local artists and their craft that finally received due recognition.
There are three variants: Version I has a flat top with a large operating area for switches, push buttons and touch displays. Version II features a smooth sloping top for desktop applications. Version III also has a sloping top but is recessed to accommodate a membrane keypad or product label.
Expect to spend somewhere between 20 and 40 US dollars on a decent set. Don’t be lured in by a lot of accessories.
Rosebrook is survived by his wife of 58 years, Dorothy Eva Fischer Rosebrook; son, Jeb Stuart Rosebrook; daughter, Katherine Fallon Rosebrook Goode; and four grandchildren.
Jonn Elledge is the editor of CityMetric. He is on Twitter as @jonnelledge and on Facebook as JonnElledgeWrites.
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