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According to Rashna Abdi, Chief Creative Officer, IAL Saatchi & Saatchi, “late sittings are unavoidable at times but that is how the industry works across the world. The advantage is that in Pakistan, if women stay after hours, transportation is usually provided, at least at IAL.”
At Asiatic/JWT, two young Indus graduates, Shahbaz and Murtaza, were setting new standards in advertising. They later went on to make their careers with IPG, Fallon, Razorfish, Digitas and Under Armour.
Similarly, in 2007, ‘The New Value Seekers’ conference held in Karachi considered what the new customer values and what s/he places on that value in a hyper-fragmented, globally commoditised culture where marketers are no longer directly in control of the messages they wish to promote.
On the 11th December 2018, 13 organisations from the entire plastics value chain hosted their first annual event "The EU Plastics Industries – Towards Circularity" and presented the status of their voluntary commitments and pledges in front of the media, NGOs and representatives of the European Commission.
Adhesive bonding, screwdriving and ultrasonic welding each offer challenges and opportunities to toy engineers searching for the best plastic joining solution.
When General Ziaul Haq exercised total control over the media, initially through direct censorship and later by imposing self-censorship, little did he know how rapidly state control would become ineffective and the media scenario would change a few years after his death.
One example is the Mag-Form screw from Acument Global Technologies Inc. It has a pentagonal shank profile, widely spaced threads, and a broad, 105-degree flank angle. When driven into magnesium, a compressive action forms strong threads with minimal debris generation. The large flank angle allows the fastener to be inserted and removed multiple times without damaging the threads.
In our mad scramble to gain distinctiveness, why not embrace Pakistan’s cultural narratives to ensure that your brand stands out, asks Tyrone Tellis.
“There were both negative and positive facets. The negative part was that one had to think twice about how to depict a woman in a commercial. On the other hand, when you have restrictions like these, you search for more innovative ways to express yourself aesthetically without crossing the red line.
This shift in consumer shopping preferences, from a ‘product-price focus’ to an ‘assortment-experience’ focus, did not go unnoticed by local grocery retailers, such as Naheed and Imtiaz supermarkets, which underwent a 360-degree remodelling and transformation after 2008, by adopting a multi-level department store format.
The handheld screw driver is a wonderful tool. We’re often tempted to reach for its beefier replacement, the power drill/driver. But the manually operated screw driver has an extremely direct feedback mechanism; the only person to blame when the screw strips or is over-torqued is you. This is a near-perfect tool and when you pull the right screwdriver from the stone you will truly be the ruler of the fastener universe.
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