Every screwdriver in this set has blades and a shaft made from nickel chromium steel that has been heat treated for maximum durability. The blades hold their shape, resisting damage and minimizing damage to screws in the process.
Most Asian Advertising Congresses are attended by 800 to 1,000 delegates, with about 50% participation from host countries. Pakistan has reportedly met the target. The campaign for the registration of overseas delegates commenced at the IAA’s Conference in Sydney in May 1988. The Organising Committee made presentations in almost all countries of the region – in the Far East, South Asia and West Africa.
Screw threads are another simple machine, and can be thought of as a long, gently sloped inclined plane wrapped around a cylinder. Cut a long right triangle out of paper, wrap it around a pencil starting at the big end, and the hypotenuse forms a helical ramp that looks just like a thread. Of course, for a screw thread to do any work, it has to project out more than the thickness of a piece of paper, and the shape of the projection determines the mechanical properties of the screw.
These announcements require two things: art direction and copywriting. Both are found in equal measure in the nascent days of Pakistani advertising. Going through the archives, what strikes me is that while we have moved forward with the art direction – thanks to advances in technology – the ability to convey a concept engagingly or tell a story in a few words, may perhaps be a thing of the past.
THERE IS NO COMPARISON BETWEEN THE BREMBO BRAKES ON THE KTM 350SXF AND HUSKY FC350 TO ANYTHING THAT COMES STOCK ON A JAPANESE-BUILT BIKE. Honda, Yamaha, Suzuki and Kawasaki seem to have taken a trip in the Hot Tub Time Machine to get the brakes for their bikes. How could they not compare what they have to what Brembo has and not have alarms go off at Nissin. Brembo’s brakes are incredible. Nissin brakes are something Barney Rubble would use. But, when analyzing the Brembos on a Husky and the Brembos on a KTM, the differences come down to the brake rotors. The rotors on the KTM 350SXF are from Braking. They are light and thin. The Husky’s GSK rotors are more durable. They are thicker and heavier. We guess Husqvarna felt that the sturdier GSK rotors were better for Husky’s offroad bikes.
Another bone of contention is the gap between the print tariffs offered to private clients compared to those offered to government clients. According to APNS, TV not only receives a larger share of government advertising, the rates offered by the channels to the government are higher than those offered to their private clients.
The text stated: “As we move to embrace younger audiences through a powerful new communication matrix, we do so within a cogent spirit of preserving our traditions and yet spearheading change. The kind of change fuelled by Mr Jinnah’s vision for a better, brighter Pakistan – the dawn that our masthead so proudly heralds.”
“The early adopters in this country are now on their second or third programs [with friction-drilling screws],” says Jim Graham, president of Weber Screwdriving Systems Inc. “In Europe, the technology has been on solid footing with automotive OEMs since 2002.”
Ask any marketer what is the secret behind creating a successful brand and one word that will come up is consistency. In this regard, Dawn, the brand, has remained consistent in the positioning the paper deploys in its advertising communications, be they corporate or product campaigns.
1. Wipe the area clean around the sensor/valve stem mounting hole in the wheel. Make sure the surface of the wheel is not damaged. Pieces of the old seal can cause a slow leak. Do not lubricate or use a sealant in this area. This can change the torque values and cause you to snap the stem.
In the mid-nineties, manufacturers and their advertising agencies began to be confronted with restrictions on the promotion of cigarettes in the mass media. Initially, cigarette commercials were banned from primetime. The challenge of this hurdle led to Morven Gold’s iconic ‘Rhythm of Unity’ commercial, which refrained from showing the product, but through breathtaking shots of Pakistan’s heritage, managed to place the brand on primetime! The commercial culminated in a formation of the brand’s logo.
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