The phrase ‘Jahan Khwab, Wahan HBL’ was coined to reflect the brand promise of enabling dreams. Over the last 10 years, HBL launched a series of corporate campaigns, which helped it gain the highest brand equity score in the industry, and made it a household name in Pakistan.
The screw creates a positive torque brake in thin steel, aluminum or plastic. A wide operating range ensures maximum installation efficiency while eliminating rework associated with stripped screws. Less time is needed to fine-tune the drive torque, and operators do not have to be tentative about installation. Costs can be reduced because smaller Hurricane screws outperform larger conventional screws currently being used in thin sheet applications. Higher back-off torque ensures a tight, secure assembly.
These changes have introduced the concept of a specialised review of the media planning function and its execution – independent of the media buying companies. This means that post-campaign analysis is now evaluating whether the business objectives were met as well as the overall value the client achieved.
Mamun M. Adil is a leading advertising and communications expert at Aurora. He can be contacted at mamun.adil@gmail.com
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M. Saqib Haroon is Co-Founder, Sight Media. Philipp Vogeler was formerly Founder and CEO, Al Jisr Company.
The problem with this approach is that it is restrictive, even with the help of customised software that can make the posting process smoother. In simple terms, participation is low because no matter how engaging the content is, it is a chore to post from a system you are not familiar with. For privacy nuts, it is an even bigger source of concern to enter sensitive login details from an untrustworthy location.
MIKUNI TX 38 JETTING SPECHere’s what we ran in our 38mm PWK (stock settings in parentheses):Main jet: 440Pilot: 45 (42.5)Needle: 43–73Clip: 3rdAir screw: 1/4 turn out (1-1/2 turns out)
Indeed, the clutter in advertising in other media further enhances the effectiveness of print advertising – while TV commercials or radio spots may be aired a few times, their impact is limited to those moments during which they are aired. As a result, print emerges as the place of record for advertisers to announce new products or lines, driven by the permanence of a print insertion.
The 510(k) cleared EMBOTRAP II from Cerenovus, a Johnson & Johnson Medical Devices Co., is a next-generation revascularization device (stent retriever) used to capture and remove life-threatening blood clots from the brain following an ischemic stroke. The device is also approved for use in Europe.
Great article! The past was so open and modern and current era is that much outdated and bleak that even the public in cricket matches is "censored".
The work people like Ali Rez are doing (and which is winning international recognition) has this phenomenon at the heart of it. This type of work needs to become an everyday practice. It will not, unless ad practitioners restore their pride in their own culture.
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