I was born, raised and educated in Karachi. Advertising was all around in the form of radio, TV, newspapers. periodicals and billboards. More often than not, a tune that stuck in my head would either be a radio or TV ad jingle.
Yasmin Malik is associated with the UK’s Informa Telecoms and Media. She can be contacted at yasminmalik1@yahoo.com
Huge increases in advertising budgets of numerous government departments have accompanied similar huge growth in private sector budgets. Hundreds of regional newspapers and dozens of urban-based journals have expanded the print media’s pioneering advertising status. Plus all the below-the-line but above-the-level new increases.
I worked as an Account Executive at Prestige in the early seventies; one of the major campaigns I worked on was for Servis shoes. We rejuvenated the jingle ‘Sheher Sheher gaon main, sab ke paon main Servis Shoes Servis Shoes, sab ke paon mein’ and this time, the jingle was sung by Nayyara Noor.
For example, the magnesium alloy AM50 (4.9 percent aluminum, 0.45 percent manganese and 0.2 percent zinc) is formable, says Hutson, while the harder alloy AZ91D (9.7 percent aluminum, 0.15 percent manganese and 1 percent zinc) is not.
Figure 7 summarizes estimated thread engagement relative to the nominal fastener diameter for a number of common nut member materials. Ultimate shear strength—the material property required to estimate required thread engagement—is generally only available for common materials. However, it is often estimated as a percentage of ultimate tensile strength. While Figure 7 is based on calculations for a single thread size, the length-to-diameter ratio remains within about 5 percent across the range of fastener diameters, except at the small end (under ¼ inch or M6).
Today, they are focusing on values and purpose. Brands need to stand for something and share a set of values with their customers. The most powerful of those brands will create communities based on shared values, culture and a sense of identity and purpose.
This has changed. Berger now engages with young homemakers for whom paint is as important as their furniture. Berger took a huge leap by focusing on a younger target group. A celebrity endorsement has been introduced with Mehwish Hayat, because celebrities inspire people to be like them.
Upset protrusion joining is similar to the process of heat-staking plastic parts, says Stephen Logan, senior technical specialist for lightweight metals and manufacturing projects at FCA. In that process, a boss on the base part is inserted through a hole in a mating part. Then, using a heated tool and pressure, the end of the boss is formed into a mushroom-shaped head that mechanically locks the two parts together.
Anthony Bourdain, celebrity chef, photographed in the Ritz Carlton West End Bar, Washington D.C., was found dead, his employer reported Friday morning.(Photo: Joe Brier, for USA TODAY)
Some watches, after the insult of 4 or 6 screws holding the back in place, have two more inside, holding a battery clamp in place. I can’t begin to guess the number of screws I’ve launched into that “BLACK HOLE”, while trying to put one of them back in place.
Pakola is a brand that evokes pride, love and patriotism. Pakola connects our hearts and minds with the national spirit. After all: ‘Dil Bola Pakola!’
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