Two recent ASSEMBLY Plant of the Year (POTY) winners use Flex Craft extensively to build and reconfigure mobile fixtures, flow racks, material-handling carts and workstations as needed. Polaris Industries Inc. uses the system at several facilities, including Spirit Lake, IA, which won the 2015 ASSEMBLY POTY. AGCO uses Flex Craft at both its Hesston, KS, and Jackson, MN, plants, the latter of which won this year’s POTY award.
An apt example of a truly desi idea is the Nike India cricket commercial. Instead of showing kids playing cricket in the galees (streets) or on a cricket field, the brand team decided to use a local ‘bane’ – the traffic jam – as the setting.
This level of reach is considered impossible in today’s world, and at that time, led to transformative growth in consumer culture and advertising spending. Aslam Azhar should be crowned the father of mass advertising in Pakistan.
Flat die thread rolling utilizes two dies: one static and one mobile. The stationary die and the moving die are positioned opposite one another. During the forward movement of the machine, a thread is rolled on one blank at a time. The diameter of the blank die and the distance between the faces of the dies at the completion of the machine’s stroke determines the diameter of the manufactured thread.
In mid-19th-century United States, this became especially clear as railroads began to stripe across the country for the first time. Each place used its own measure to determine the space between the rails on the track. Some track gauge measurements were narrow—in parts of Maine, just two feet wide. Other places, like New York State, favored a gauge of up to six feet. If everybody remained in their “area,” this didn’t represent an especial problem. But increasingly, people, and goods, needed to be moved great distances, from one place to the next. Usually, railways resorted to a break of gauge, where everything and everyone would trundle off one train operating on one gauge, and onto the next train which operated on a different gauge. But this was an expensive, time-consuming solution and, as trade between the Midwest and the East mushroomed after the Civil War, it became a nuisance for trading companies.
Best for: Houses in the MidwestPros: Longest lifespan, natural aesthetic, low risk of leaksCons: Highest cost, heavy weight (which means not all roof structures support its installation)
It was the mid-eighties in Riyadh. Most kids my age were out playing cricket, but I was busy hacking into a computer game called King’s Quest by Sierra. The official versions of computer games were not available in Saudi Arabia; consequently, the usual hints and support were always missing. If you got stuck, you either waited until you, or someone else, figured the way out.
But the ubiquitous presence of cricketing celebrities in advertising can only be credited to one brand and one particular campaign.
One that re-imagines itself with every successive change; builds solid brands, provides employment to Pakistan’s most talented young people, is now bringing home top international awards, and on a good day, delivers magic and delight to our homes.
Flat head screws could be made with a slitting saw, hack saw, or file. The flat-head screw, at the time, was the cheapest to make and had pretty good torque transfer capabilities. It also needed hand alignment, a careful operator, and would almost certainly strip out and destroy itself when used with a power tool.
Ultimately, what has characterised Dawn’s campaigns is that they are extensively researched and thereby stay true to the newspaper’s mission to report authenticated and credible information. This does not mean that Dawn’s advertising is in any way staid; on the contrary, they have their own subtleties. Take the finale of the Lahore campaign – Fragments from a Vanishing Millennium.
They are wood screws, not wooden screws. Wooden screws are made of wood, wood screws are made to screw into wood, and are made of steel.
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