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STEP 1 Remove all traces of the rust penetrant oil and solvent using a water-based grease cutting household cleaner. Wipe the area and properly dispose of the oily rags.

Before we give in to the temptation of a 90% discount, let’s do a quick review of what we trade off by using generic nuts. The first and most obvious barrier is that a particular extrusion beam’s profile might not allow a generic nut to be used. Second, a generic nut will not engage slot interior surfaces to the same degree as a nut tailored to the extrusion profile. This usually means we can’t torque the bolt down as tightly before something slips. Third, higher end specialty nuts provide friction against the extrusion, either by its shape, size, or an additional thin metal spring that holds the nut in place. Nuts that stay at position instead of sliding around in the slot eases assembly, translating into less time wasted and lower frustration for the assembler. Such labor savings can outweigh a specialty fastener’s cost.

Chugtai worked with an airbrush and was known for his fine, idealised images. He was equally criticised by fellow artists for this refinement and for not stylistically distinguishing male and female characters. Azad was considered the more realistic artist with his emotive brush strokes that better depicted the action and mood of the film and for showing male actors with more weather-beaten skin. S. Khan modernised Azad’s style, and with his son, Sarfaraz Iqbal or S. Iqbal, added more contemporary compositions and lettering. Their work came to define film posters of the sixties and seventies – Bano, Jehangira, Aashi, Sita Maryam Margaret (and even the whacky) Hunterwali. S. Iqbal adapted to photo collages and then compositions for panaflex, working right until his death in 2017 – the last of the great poster artists. The father-and-son team defined the public image of Waheed Murad, Rani, Neelo, Nadeem, Mohammed Ali, Shamim Ara, Babra Sharif, Badar Munir and in more recent times, Rahi, Shaan and Saima. Film-maker, Farjad Nabi documented S. Iqbal painting a poster of the film Rashoman for an exhibition of film posters in Japan, ‘Lollywood! Pakistani Film Posters’ (2006).

This chart shows the standard nail sizes and their dimensions. Under “nail size,” the “penny size” refers to a standard nail unit. Nails are measured in pennies, believed to be from older times when nails were sold by the penny. At the time, the abbreviation for pennies was d, so nail sizes are described as 2D, 3D, etc. The shank diameter and length refer to the shaft part of the nail, called the shaft, which is driven into the surface. The head is, of course, the top portion struck to drive the nail into the material.

The 2015 print campaign won the PAS Award in the Best in Media category, and in 2016, the WAN-IFRA (World Association of Newspapers and News Publishers) Bronze Award in the Newspaper Marketing category.

As SoLoMo (Social Local Mobile) gains traction throughout the world, Pakistan is still playing catch-up. With a massive 140 million mobile phone userbase and a strong data liberation movement from our telecommunication operators, conditions are perfect for brands and agencies to move towards better integrated experiential campaigns that seamlessly harness the power of social.

The text stated: “As we move to embrace younger audiences through a powerful new communication matrix, we do so within a cogent spirit of preserving our traditions and yet spearheading change. The kind of change fuelled by Mr Jinnah’s vision for a better, brighter Pakistan – the dawn that our masthead so proudly heralds.”

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Best for: Houses in the Great PlainsPros: Rustic aesthetic, eco-consciousnessCons: Vulnerability to fire, fire codes in certain regions prohibit their installation

Yaskawa Motoman will feature advanced automation solutions at IMTS 2018, demonstrating robots, turnkey workcells, collaborative technologies, and advancements for manufacturing productivity.

Somewhere along the line, activation practitioners in Pakistan have lost their way. After the gloss of this ‘new and exciting’ marketing medium wore off, brands realised that they had to justify their spend on activation compared to their spend on ATL. This realisation brought into question the infamous ‘cost per contact’ metric that drives the activation landscape today.

3. New advertisers. New advertisers include political parties. In and between general elections, to mark birth and death anniversaries of leaders, announce public meetings and processions. As well as advertising by overseas aid donors, local public welfare, private charity and social service organisations which aim to mobilise funding.