When restrictions are in place, if you are creative and thoughtful, you find ways of creative expression. MNJ did a campaign for Happy (a new EBM brand targeting a new niche: the middle and upper middle-income groups). We opted for a single shot commercial and the camera begins to close in on the face of a female model who smiles and the voiceover said, “be happy, have a biscuit.”
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Marketing is about deciding which combination of tools is going to win over consumers and keep them riveted to the brand promise. Cherry Blossom remains focused on predicting the evolving needs of the consumer and then tailoring its strategy accordingly.
After a 90-day experimental phase, a private company called Television Promoters Company was formed in partnership with NEC, the Gosho Company (Japan), Thomson Television (UK) and the Government of Pakistan (with controlling shares). The logo was designed by the well-known artist Abdur Rehman Chughtai, who also conceived the Radio Pakistan logo.
Recently, netbook manufacturers have been caught doing it. During shows, you can see some brand new, thin and light netbook with a sign as "display model only". When show-goers pick it up, they see empty holes where USB, power, and ethernet connections should be. All that’s there is a LCD, a keyboard, and a plastic shell.
If you’re repairing old things, you’re bound to run into rusted screws. As long as you keep the right tools and supplies on hand and don’t lose your cool, you can undo even the most stubborn fasteners. The key is to think of rust as just another form of glue: You first have to break the bond formed by the rust before adding lubricant to ease out the metal screws. Bearing this in mind, professionals often turn to these three incremental techniques for how to remove rusted screws.
An Organising Committee, representing related sectors was formed shortly afterwards. Subcommittees to deal with every organisational aspect of AdAsia 89 were set up.
“The management companies, the developers, the owners — they all have a vested interest in the property,” said Alisa Mosley, executive director of the Affordable Housing Coalition of South Carolina. “The more maintained it is, the more likely they are to stay fully occupied and that has a positive impact on their bottom line.”
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To measure the pitch diameter, thread features must be considered. Imagine that the width of the thread groove, or minor diameter, and the width of the thread crest, or major diameter, are equal and equal to half the supposed pitch of the thread. The pitch diameter is the diameter of this conceived cylinder.
“The thread runout forms the end of the bearing thread section to the screw head,” says Büchle. “With thin metals, this is a function-critical characteristic. It must be designed as short as possible, due to the shorter screw-in depths and clamping thicknesses.”
Digital media channels have driven the growth of the industry in the recent past and will continue to do so for some years. Digital CPMs are higher than traditional media CPMs, so there will be inflation in the cost of media. Data from digital channels brings in greater evidence of ROI, leading to confidence in making greater investments.
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