PTC was the indisputable leader throughout the decades when cigarettes were freely promoted in the media. It dictated both trends in brand identity, packaging graphics and colours and advertising.
- Ball-pein hammers (aka Engineer’s Hammers) are designed for use in shaping metal, closing rivets and rounding off edges.
Today, tools are available to evaluate campaign coverage, assess creative impact, select sites according to specific target audiences and monitor and track results. In 2015, the Pakistan Advertisers Society (PAS) appointed Measuring OOH Visibility and Exposure (MOVE) to conduct OOH measurement and despite the slow traction it has received, this development did provide a number of criteria (reach, frequency, Gross Rating Points [GRPs] and Cost Per Rating Point [CPRP]) for the selection of OOH, based on the target audiences of each brand (rather than selecting the sites most likely to be seen by the brand manager and the marketing directors).
In a world of proliferating media choices, print remains the ‘go to’ media when it comes down to authenticity and credibility, writes Zohra Yusuf.
Marketing assumed a central position within client companies and CEOs were hired on the basis of their ability to drive brand sales. The client was now in the driver’s seat.
“We actually hooked our device – really lightly – onto Billy to see if it would pick up his rhythm,” Leong says, “and it worked.”
At every pit stop, the attendants reconfirmed to us that the darkness that we were rubbing against and driving through would eventually pale and surrender to the glittering spectacle that would forever be archived in our hearts as the Inaugural Aurora Awards – the country’s first occasion to honour advertising creativity, hosted by the newspaper in your hands.
Circular saws are power tools which come in cordless or corded varieties. These tend to be used for more hardcore cutting like masonry and metal cutting.
In reality, you’ll need a variety of some or all of the following. Here we’ll cover the most common ones but note there are many other specialty ones.
Over the following decades, several more companies began manufacturing corrugated sheets and sheathing made from asbestos cement. In the 1950s, the National Gypsum Company added corrugated asbestos roofing to its Gold Bond line of products, cementing the building material’s popularity with home builders, farmers and factory owners alike.
A few good leaders emerged in the 2000s – among them Starcom, Ogilvy, JWT and BBDO. There is hope that these networks will continue to develop and nurture managerial talent. The industry is going to put greater demands on talent and there is a need to build different areas of expertise. The skill profile of the ad person of the future will be vastly different from what it is today.
In our mad scramble to gain distinctiveness, why not embrace Pakistan’s cultural narratives to ensure that your brand stands out, asks Tyrone Tellis.
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