Firstly threads have a mesh ratio. This is from the gaps shown in the “V” thread graphic in the top of this article. If you had no gaps then the mesh ration would be 100% and the screw would bind solid.
Mihm: Many factors played a role in frustrating the adoption of the metric system in the United States. But much of the opposition from the 1870s onward came from the manufacturers of high-end machine tools. They had based their entire system—which encompassed everything from lathe machines to devices for cutting screw threads—on the inch. Retooling, they argued, was prohibitively expensive. They successfully blocked the adoption of the metric system in Congress on a number of occasions in the late 19th and 20th century.
Yet, if we look at the advertising currently produced, it seems that brands are paying lip service to culture and not appreciating it. To use a metaphor, culture is a rich palette containing a variety of hues and shades, yet brands seem only to be painting in green, focusing on patriotism, religion or other tried and tested formulas.
Not just newer Hondas. Pretty much all Japanese motorcycles since the 60’s use JIS screws. This is why so many older Japanese motorcycles have stripped screw heads all over the bike.
Thread-cutting, thread-rolling, and thread-forming screws have a similar composition. They are made of carbon or stainless steel or aluminum, and have tensile strengths of at least 100,000 psi, with relatively high torsional strengths. The screws can feature any drive head design and be used in a wide range of materials.
Having joined the magazine in 2012, Claire developed her knowledge of the industry through the numerous company visits, exhibitions and conferences she attended both in the UK and abroad.
Earning at scale. Let’s start by taking a look at the numbers drawn from the annual Aurora Fact File. Of total ad spend in FY 2016-17, print accounted for 23% (Rs 20 billion) and digital for six percent (Rs 5.5 billion). Print ad revenue increased by 11% compared to last year and digital increased by 22%. Even if digital were to continue growing at this rate, it would be years before it would earn half as much as print.
Excellent advertising supplement (1947-2017). Reminds one of the good old days.Salute to Dawn for bringing history back .
Remind me of the days in college when used to smoke Princeton brand and feel as have achieved something. Great job Dawn has done. Keep it up.
These automatic screwdriving systems monitor torque, speed, thrust and fastener depth through the fastening process. Photo courtesy Weber Screwdriving Systems Inc.
For decades, the big companies marketed brands and everyone else sold products. When I graduated from university, I knew it was important to work for companies such as Coca-Cola, Colgate, Nestlé, Pepsi, P&G or Unilever, in order to learn the ropes of marketing and branding. The other companies, which sought to introduce brand management, tended to hire ‘graduates’ from the above companies after they had been trained there for five years. From thereon, those marketers fanned out across Pakistan’s marketing industry.
Today, while vintage posters fetch high prices, out-of-work cinema artists are driving rickshaws, painting political posters or churning out small paintings for galleries in Pakistan or Dubai. Ironically, handmade posters are still being produced in the digital west.
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