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The formula for most activations was accordingly adjusted; custodians realised that if the activations were engaging, people would post about them, enabling a ‘multiplier effect’ online. The cost per contact was now being addressed by an online footprint as well, thereby unshackling it from strict activation targets. This helped brands refocus on creating a richer experience, even if it came at a higher cost and paved the way for visually engaging activations that encouraged people to whip out their phones, take a picture and post it.

After my father’s death, we went through a great deal of turmoil. Before Partition, we lived in Bihar. After Independence, we moved to Chittagong and then came to Karachi in 1951. I had to look for employment to make ends meet and my education was left half way.

The problem with this approach is that it is restrictive, even with the help of customised software that can make the posting process smoother. In simple terms, participation is low because no matter how engaging the content is, it is a chore to post from a system you are not familiar with. For privacy nuts, it is an even bigger source of concern to enter sensitive login details from an untrustworthy location.

Although TV and print continue to disagree on this score, they share a common ground when it comes to the recovery of government dues. The issue is that although the credit period allowed by the PBA and APNS to agencies to make payments to channels and publications ranges between 60 to 90 days, the reality is that it can take between four to 12 months for government payments to come through.

The incomplete threads at the screw tip in blind holes. This can reduce capacity by 20 percent in hard materials that require only short thread engagement.

The first decision I had to make with the creation of an electric wheelbarrow was whether to go with a hub drive or a geared down mid-drive. There are hub motors designed for wheelbarrows being sold on Alibaba like this one here that is 24v and claimed to be 500W for $130. I’ve destroyed every hub motor I’ve ever touched (except one 12T Mac motor which is on my ‘to destroy’ list). I ended up settling on the Cyclone kit (review here) which is cheap, powerful and has an insane amount of torque. Since the fastest I will ever be going with this wheelbarrow is around 5 mph I decided to gear it way down. The Cyclone works out well because it comes with a large steel gear you can bolt to the wheel of your wheelbarrow and the Cyclone motor also has a bulletproof 5:1 reduction inside the motor unit. The Cyclone motor works well in this application and provides more power than you’re probably ever going to need, even when wheeling 500lbs+ up a very steep incline. With a 52T steel chainring off an old roadbike the wheelbarrow at full throttle still goes faster than I can run.

The Zircon MultiScanner i520 center finding electronic wall scanner quickly and easily locates studs, detects metal, locates live, unshielded AC wires. Complete with the latest technology in density detecting software and circuitry, as well as an ergonomic body design.

So that when television came upon Pakistan’s advertising scene in 1964, a new generation of superheroes was ready to take on the mantle – and they did so, with a burst of original creative executions which remain the envy of today’s generation of practitioners. The profession had found its foothold and if this was a period of buoyant creativity, it was also a time of consolidation.

A great deal of work needs to be done to simplify and make things easy for consumers. Due to increasing internet penetration, e-commerce is worth an estimated $200 million in Pakistan. We have 45 to 50 million smartphone users but from a service perspective, we have not been able to tap into this audience because most transactions require cash on delivery. We have not been able to break those paradigms.

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The trend in Pakistani radio is one of heavy show branding and product talk. Show hosts give huge amounts of detail on products and leaving audiences with a suboptimal experience. Although advertising minutes are not supposed to exceed 10 minutes of every hour, it often goes on for as long as 15 to 18 minutes.

Metal shingles—consisting of aluminum, steel, copper, or an alloy stamped into a variety of shapes—are among the most energy-efficient of all shingle types due to their ability to reflect sunlight rather than absorb it and thereby lower cooling costs. Plus, you can enjoy these savings for their long life of 50 to 75 years! Their resistance to rain, rot, wind, fire, and hail make them an apt choice for homes in the rain-battered Northwest or Southeast. It’s worth noting, though, that some of this precipitation can have other consequences for metal roofs: Hail can dent steel shingles, while rain sounds louder on a metal roof than the average roof (unless you’ve installed additional layers solid sheathing or insulation beneath these shingles for an additional cost).