High-Performance Fasteners Are Critical For High-Performance Engines | Metric Wood Screws

Heat treatment is no simple matter. Besides the intense heat required, if you overheat or underheat the material, allow it to cool too slowly or too rapidly, or just do things in the wrong order, you can create a fastener that is as brittle as glass, and weaker than untreated material.

Still, it is fair to say that more brands use consumer influence in positive rather than negative ways and converting social media influencers into brand advocates has proven to be a very effective strategy.

“It takes 2 to 3 seconds to drive one of these fasteners,” says Boris Baeumler, applications engineer at DEPRAG Inc. “In that time, we change the driving parameters four times.”

Marketers should look at undertaking brand activation on air and thereby create a situation where the brand and the audience come together. Giveaway competitions will ensure the product is frequently mentioned and provide top of mind recall, while at the same time, enabling the radio station to offer a new experience to its audience.

What a nostalgic piece. Having been a part of advertising in Pakistan for many years. This brings back many memories. Having worked at IAL/Saatchi and Orient/McCann in early 90s with a Degree in Advertising from a top U.S. ad school, I had thought I would conquer the world of Advertising. I did not, but still put my small mark by handling brands like Coca-Cola, ICI, Instaphone, Nestle and a few local brands. It was fun to be on the Ad scene when it was taking a new turn. I am still in advertising but unfortunately not in Pakistan. Thanks for taking me back to the good old day! Love you Dawn!

A: The 2018 air forks are better than last year’s version. Don’t let the demise of Showa SFF-TAC air forks or Kayaba PSF-2 air forks fool you into thinking that air forks can’t be made to work. The WP AER air forks avoided Showa’s and Kayaba’s problem areas by simplifying the air fork concept. You don’t have to have a degree in plasma physics to tune the WP air forks. Unlike Showa and Kayaba, who tried to reinvent the wheel, WP designed its forks so the air pressure in the forks does nothing more than replace the coil springs.

Javed Jabbar is a former Senator and Federal Minister for Information; he co-founded MNJ Communications in 1969, and received the first-ever Lifetime Achievement Award from the Pakistan Advertisers’ Society in 2015. He can be contacted at www.javedjabbar.com

“The cost advantages in China are substantially less than they were a few years ago, so companies are going to be re-evaluating whether it makes sense to import toys vs. producing domestically,” adds Daniel Berch, director of Pell Research LLC. “Particularly, higher-end [production] processes and automation make U.S. manufacturing more feasible.”

If you’re repairing old things, you’re bound to run into rusted screws. As long as you keep the right tools and supplies on hand and don’t lose your cool, you can undo even the most stubborn fasteners. The key is to think of rust as just another form of glue: You first have to break the bond formed by the rust before adding lubricant to ease out the metal screws. Bearing this in mind, professionals often turn to these three incremental techniques for how to remove rusted screws.

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First, they could be members of advertising firms that were setting up offices in India, such as J. Walter Thompson, which came to India in 1929 to promote General Motors’ automobiles, but soon took up a number of smaller accounts.

Some of the well-established magazines also had an impact on social issues. The Mirror of the Month, better known as the Mirror, was a popular, Pakistani, social, monthly magazine which ran from 1951 to 1972. Its founding Editor, Zeb-un-Nissa Hamidullah, became the first woman editor in Pakistan. Her mission statement was to “foster feelings of unity and amity throughout the country.” The magazine was published at Din Muhammadi Press until the 1960s.