After prolonged negotiations, a deal was struck. Although Rahimyar Khan was remote and infrastructure and skilled labour in short supply, it had a number of advantages. It was located halfway between Karachi and Lahore and situated along the North-South railway line. Rahimyar Khan was also located in the heart of an important cotton-growing area. As a result, there was an abundance of cotton seed from which oil could be extracted.
“Between the fires and hurricanes, these guys here are going to see a lot of activity,’’ said Claire Kilcoyne, director of MetalCon.
By the 1980s, the rising tide of personal injury lawsuits over diseases such as asbestosis and mesothelioma compelled manufacturers to finally phase out the production of asbestos cement products in the United States. However, despite the grim reputation of asbestos in developed nations, a quick online search will reveal asbestos cement sheets are still widely available for sale in other parts of the world.
Mil-spec washers help to secure nuts and bolts, and come in a number of variations, including flat, split lock, screw, internal tooth lock, and external tooth lock.
Today, when I look at agencies and the cookie-cutter work we are producing, I cannot help but wonder where did we lose the way? When did we stop being brave? When did we start working for clients and not brands?
During an interview with Dawn, Nasir stated that: “From the mid-fifties to the mid-sixties, Radio Pakistan was at the zenith of its success, not only because there was no competitive medium or source of information, education and entertainment, but because it was run in such a perfect manner; it was at par with many international radio services.”
Of course, in typical Pakistani agency tradition, they did it in the most unprofessional way. Interns, fresh out of college, were hired to handle their clients’ digital requirements. By 2010, blue-chip companies began to take an interest in social media.
Others decided to pursue other careers or start their own companies. Sarmad Ali (perhaps the most talented advertising person of our times) decided to join the media (Jang Group), Imran Irshad first went abroad and then came back to open his own agency, Shoaib Qureshy also opened his own agency and Raihan Merchant made a fortune by going solo early on in his career.
In 1998, Dawn launched the Dawn in Education Programme (the only in-paper education programme in Pakistan) to address younger audiences. An offshoot of the programme is the Dawn Spelling Bee, a hugely successful initiative, now in its 14th edition and cited by INMA as being among “the industry’s best recent ideas for increasing youth newspaper readership” in 2005.
In ancient times, cats were worshipped as gods; they have not forgotten this – wrote the ever quotable Terry Pratchett. This may be true for some older brands as well.
In mid-19th-century United States, this became especially clear as railroads began to stripe across the country for the first time. Each place used its own measure to determine the space between the rails on the track. Some track gauge measurements were narrow—in parts of Maine, just two feet wide. Other places, like New York State, favored a gauge of up to six feet. If everybody remained in their “area,” this didn’t represent an especial problem. But increasingly, people, and goods, needed to be moved great distances, from one place to the next. Usually, railways resorted to a break of gauge, where everything and everyone would trundle off one train operating on one gauge, and onto the next train which operated on a different gauge. But this was an expensive, time-consuming solution and, as trade between the Midwest and the East mushroomed after the Civil War, it became a nuisance for trading companies.
But Lincoln Chafee, John’s son, is undeterred. “People say it’s expensive, but the economic benefits outweigh the cost,” he told CNN. Many experts agree. Which raises an interesting question: Why, exactly, doesn’t the United States already use the metric system?
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