Huge increases in advertising budgets of numerous government departments have accompanied similar huge growth in private sector budgets. Hundreds of regional newspapers and dozens of urban-based journals have expanded the print media’s pioneering advertising status. Plus all the below-the-line but above-the-level new increases.
There is no question that the working conditions for women in advertising have improved considerably. However, the ad industry still has a long way to go before they can claim gender parity and inclusion in the truest sense.
Under the umbrella of the Ministry, the Press Information Department (PID) is responsible for ensuring that the legal framework regulating Government advertising is followed. It also acts as the focal point of contact and collaboration between the stakeholders involved and as the clearing house for both federal and provincial Government advertising.
The square profiles feature a T- slot on each side that is 6, 8 or 10 millimeters wide. Smaller profiles feature narrower slots because they support less weight and require smaller connectors. The opposite is true for larger profiles.
NVIDIA is just a lying sack of shit company and there’s a good potential for an anti-trust suit agains
“BRP wanted to redesign its line with modular carts, workstations and flow racks,” explains Julien Depelteau, co-founder and CEO of Flexpipe. “We worked closely with BRP’s team leader and also met with the assemblers to discuss things like optimum component height and maximum weight capacities. Over a few months, we created our system that BRP then used to easily build the structures for its new assembly line.”
It will also force the media agencies to treat the spend as an investment and to look at all the variables beyond the cost of buying ad space and sponsorship deals.
In ancient times, cats were worshipped as gods; they have not forgotten this – wrote the ever quotable Terry Pratchett. This may be true for some older brands as well.
The Lahore campaigns had a distinct Lahore/Mughal flavour and centred on the city’s prominent Mughal and colonial buildings (in the form of historic prints from the F.S. Aijazuddin Collection, as well as contemporary photographs by Arif Mahmood).
The communications industry has also seen the proliferation of TV channels and the shift of the media buying function from the full-service agency to specialised media buying agencies. We now foresee the amalgamation of the smaller media buying agencies in order to gain synergies, as well as advertisers moving to larger media groups to obtain better value for their spends.
I recommend if you are just getting into this, and want to buy a bunch of extrusion, pick 20mm, not 15. I don’t think there’s a big price difference in the extrusion itself, but you’ll be able to buy cheap metal brackets for it in all shapes and sizes.
In Pakistan’s case, the important factor will be how effectively all stakeholders leverage digital in terms of creative execution, effectiveness and placement.
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