By the late eighties, according to data published in Dawn, total advertising revenue amounted to Rs 1.6 billion, of which 34% was allotted to TV, while print commanded 44% and radio, outdoor, direct marketing and other media had a combined share of 22%.
Efforts to reduce vehicle weight have mostly focused on aluminum, plastics and composites, but another lightweight material is also getting attention: magnesium. The ninth most abundant element in the universe, magnesium is as strong as steel, but 33 percent lighter than aluminum, 60 percent lighter than titanium, and 75 percent lighter than steel.
Naturalist and painter John James Audubon published Birds of America in the 19th century. Audubon had set out to paint every bird in North America, and the book contained 435 life-size water colors made from dead specimens, though he tried to make the illustrations look as alive as possible.
“This year was considered the coming out party for the insurance industry in its usage of drones,’’ said Barnett, adding he signed numerous contracts with about a half dozen insurance companies to photograph hurricane damage.
Mamun M. Adil recalls a time when Pakistan’s radio was at par with international broadcast standards. An impeccable training programme acted as a springboard to further the careers of these early radio professionals.
Our tests showed very little difference between the two tops (less than the generally accepted scientific 5 percent). The hard top was slightly quieter on surface streets, while the Bestop Trektop NX Glide was slightly quieter on the highway. Either way the look, modularity, or the glide channels of the top make it hard to deny that this top is at the pinnacle of soft top evolution.
Next, female threads are created in the extrusion by the thread-forming zone of the fastener. This step is performed at a lower speed—approximately 2,000 rpm. After the threads are created, the screw is threaded into the newly created nut member until its head seats against the top sheet. This is performed at 200 rpm, to avoid damaging the newly created threads.
In the early 1920s, global businesses relied on advertisements drawn up in Europe or America without consideration of the values of Indian consumers.
Industry professionals say demand for metal roofing has been growing in recent years, driven in large part by retrofitting of existing homes and commercial buildings.
If a six-axis robot will be used to install the fasteners, engineers are well-advised to choose a model that can hold up to the forces involved.
“Knowing that it is possible to not have the kind of political battles that we have in the UN system or in the regular politics of Parliament or the American Congress,” he says, trailing off. “It’s fascinating to think that human beings can actually do this other thing as well.” There is little showboating or power play at work in the ISO, he says. ”[It’s] a world where, instead of having the kind of politics that we actually have, politics is done quietly, behind the scenes, by people trying to find the best possible solution, or at least the solution that is the most agreeable to lots of interest groups.”
The next chapters in the Book of Advertising now belong to yet another generation of advertising superheroes.
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