And while Taher was that ‘larger than life’ figure who inspired awe and sometimes even wonder, Seema was (and is) simply, Amma. She was temperamental, impulsive, sometimes exasperating… but always and forever loving. But then that is who the Khan were. Every agency or organisation pays lip service to the ‘we are a family’ line, but I have lived it at Interflow. We would randomly have a dholki at Taher’s place, even if no one was getting married, just because we felt like it. There were no ‘bridge ke uss paar…’ divisions.
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“We have seen a spike for sure in inquires. Homeowners are asking more serious questions about specs, though it may be a while before we see leads,’’ said Renee Ramey, director of Metal Roofing Alliance, a lobby group that educates and connects consumers with contractors, from her booth in the Las Vegas Convention Center.
Most Asian Advertising Congresses are attended by 800 to 1,000 delegates, with about 50% participation from host countries. Pakistan has reportedly met the target. The campaign for the registration of overseas delegates commenced at the IAA’s Conference in Sydney in May 1988. The Organising Committee made presentations in almost all countries of the region – in the Far East, South Asia and West Africa.
Speaking accented English with a slight slur and wearing a sharp suit takes care of the swag. Substance, however, comes from having the right HR mix, a can-do attitude and an affiliation is the cherry on the cake. I have been fortunate to have worked with an affiliated agency, an agency considering the idea of an affiliation and a formerly affiliated agency.
Fifteen years and a stint working with two major banks later, I saw all these trends play out in different ways. Pakistan’s economy did once again see significant recessive tendencies during the post Musharraf/Great Global Recession period, and with major implications for consumer banking, particularly in terms of unsecured lending.
This level of reach is considered impossible in today’s world, and at that time, led to transformative growth in consumer culture and advertising spending. Aslam Azhar should be crowned the father of mass advertising in Pakistan.
With the city full of embassies and served by a host of foreign airlines, the mix of international and local patrons enjoyed themselves into the early hours of the morning. The hotels had fully-stocked bars, including local brews, and catered to a wide selection of tastes.
In addition to changing consumers, Pakistan’s advertising landscape has been transformed by the introduction of new media. From 1947 to date, Pakistan has witnessed the growth of radio stations and outdoor advertising options, in addition to the mushrooming of private TV stations in the last 20 years, as well as the more recent explosion of digital advertising. Indeed, as internet penetration continues to grow, particularly on mobile devices, Pakistani consumers are now irrevocably linked to the wider world.
For a brief period in the eighties, we had international yachting stars Behram and Goshpi Avari and an international bridge star, Zia Mahmood, much in the news, but ‘a bit too niche’ for an advertising market that was still developing.
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Abdi’s comment points towards an underlying problem voiced by industry veterans as well as newbies: a lack of structure, benchmarks and standardised policies. This is mainly attributed to the fact that there is no governing body which regulates agency operations.
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