Yet, I wonder whether he ever said anything about societal culture and the role advertising plays in shaping it. Culture is a word that is bandied about endlessly in Pakistan, yet most people have little idea what exactly it is. In fact, they regard culture as something immobile and set in stone.
I haven’t tried carriage bolts, but I have tried button head screws. I use those instead of socket cap because they are quite a bit cheaper. Socket cap will handle more tightening torque, but the button head are so much cheaper it’s worth it, even if you strip the top of a couple.
“Production has to be fast and efficient,” says Peregi. “Toy manufacturers are looking for a joining method that is fast, but also meets quality and safety requirements.
At this point, the inventive branding that defined the market started to slide. Telenor, and especially Warid, did remain creative for a year or so after launch, but the rot that can now so clearly be seen in today’s telecom branding had begun to set in, with full-blown price wars being the malicious driver.
Such was radio’s prominence that it came second, securing 19% of total ad spend, followed by PTV (12%), the only television channel and outdoor (10%). Cinema too was a significant advertising medium, although statistics of its market share are unavailable. Since then, things have changed drastically. According to the Aurora Fact File published in the magazine’s November-December 2017 edition, radio accounts for a mere three percent of the total media spend.
It’s a similar battle inside your engine. Once you start adding power, you find that weak point that’s simply incapable of keeping up with the program. Most of us choose to build complete engines after bolt-ons reach their limit, and once that bridge is crossed, the weak link almost always becomes the hardware holding the engine together.
The inclusion of a gasket in a joint to prevent leakage is only effective as long as there is sufficient clamp force generated by the bolts to allow effective sealing. With forces applied to the joint, the forces are transmitted by friction as a result of the clamp force generated by the bolts, leading to a secure bolted connection.
Thread-forming screws create threads in a similar manner, although they tend to shape material more quickly and efficiently. These screws feature a blunt end, may or not require a preformed hole, and are generally used in sheet metal, plastic and composite parts that require high clamp loads to resist loosening. Some screws can be removed and reinstalled multiple times, or replaced with standard metric machine screws.
Quaid-i-Azam Mohammad Ali Jinnah founded Dawn in Karachi on August 14, 1947 (he also founded Dawn Delhi on October 19, 1941, but it ceased publication after its offices were burnt down by Jan Sang demonstrators on September 14, 1947). Mr Jinnah stood for principle and integrity and these are the two values Dawn holds to, in both its editorial and advertising expression.
There really was no voice for the craftsmen of the ideas economy – the poets and the artists – until I came across that night of nights, which was both regal and rustic, oceanic and epic, and honoured our creative firebrands with myth and magic, courtesy of Aurora, the Roman goddess of dawn.
What will also happen in the next five years is that e-commerce clients will become bigger advertisers than FMCGs like in India, where Amazon is at par with Unilever. Mindshare’s digital wing opened three years ago and it is the largest digital agency in Pakistan in terms of billing. Digital accounts for six to seven percent of the overall media billing which is very low; in countries such as Bangladesh and Sri Lanka, ad spend on digital has reached 12 to 13%, and they are aiming to increase it to 15 to 18%.
Another issue is the creative (or the lack thereof) aspect of public sector campaigns. One of the primary reasons for this is that government clients expect agencies to put together campaigns in a matter of hours or days at best. “Delayed payments; stringent delivery deadlines; abysmal working hours and collaborating with people who have no idea of what advertising is.”
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