Between 2000 and 2010, agency revenues had started to shrink. Revenues from print jobs had gone as clients preferred to work directly with the printing presses. Then came the media buying houses and the agencies lost their commission revenue on media. Finally, as more and more film directors started to work directly with clients, TVC production also went, resulting in the closure of in-agency AV departments.
Upset protrusion joining was developed as a way to join magnesium parts to dissimilar metal substrates. In this case, a protrusion on the cast magnesium part is formed to capture a part made of steel or aluminum. The forming tool is an electrode that heats the magnesium part through electrical resistance. The key process parameters are force, time and electrical current.
There are numerous thread sizes. Some are more common while others are used only in very specific applications or in certain countries. These drive types include:
absolutely. screw heads come in deiiferent flavors such as flat, pan, round, oval, etc. screw driving mechanisms come in different flavors too such as sotted, phillips, clutch, torx, robertson, etc. don’t confuse the two. to define a screw, you need to define the head shape as well as the drive mechanism. you also need to describe the threads, but that’s a different article all together.
All was fine for a couple of years but, in 1969, it burnt down again. In 1970, it burnt down again: that time it lasted all of six hours. The business lobby group, a bit sick of seeing its goat go up in flames, stopped sponsoring it. But someone else took over, and the goats kept burning.
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At times, the design of a print ad was replicated for this purpose, and eventually, a voiceover complemented the cards. The first brands to take advantage of this were Dalda and Capstan; the durations ranged between seven and 15 seconds. Jeddi remembers meeting the heads of leading agencies and encouraging them to shoot commercials. PTV even went to the extent of lending the agencies video cameras.
So what made MNJ an incubator par excellence? The answer, it is the ‘company culture’ Jabbar created – and this, years, if not decades, before the term became an HR buzzword.
In the KTM 250SX owner’s manual, it says to run a gas-to-oil ratio of 60:1. We thought it was a typo and ignored it. But, the more we struggled with the Mikuni jetting, the more the KTM factory mechanics asked us to switch from Maxima at 40:1 to Maxima at 60:1. Finally, we folded and put the stock jetting back in our bike and sent three test riders out on 40:1 fuel. Then, we switched the bikes to 60:1 and—voila!—the 60:1 ratio was better. To make 60:1 premix, you add 10.7 ounces of oil to 5 gallons of gas. The only jetting change we made was to go to a use the air screw to select a new pilot jet size.
When you need to throw some light on a situation a good torch is invaluable. They come in many shapes, sizes and power but a good hardwearing metal cased one is always a good investment.
DEPRAG has developed a different method. Rather than blow the fasteners to the driver—and add one more tube to the robot’s dress-out package—DEPRAG can supply the drive head with a swappable, reloadable magazine. Each magazine holds 30 screws. While the robot is installing fasteners from one magazine, a standalone feeding station is reloading another.
Collaborative efforts are rare and I don’t mean regional campaigns that are made for other markets and adapted locally. A good example is Shan Foods. They have rolled out two campaigns using the creative pool of their agency’s network. Both communications had high recall and did exceptionally well virally. They set a new benchmark in terms of storytelling. We have a powerhouse full of raw and established creative talent; the opportunity to work with well-known names from around the world will help nurture their thinking processes.
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