I worked for a couple of years for Sui Gas Transmission Company and then moved to Pakistan Petroleum Limited (PPL). The idea of doing something of my own appealed to me and I thought about advertising because there were many non-graduates in the profession. My brother Mazhar was a friend of S.H. Hashmi and was working at Orient Advertising. Truth be told, neither Mazhar nor Hashmi were very well versed in advertising at that point.
What people perceive to be of value and how they obtain it, looks very different from what it did a decade ago. Although price and quality remain important, the brand’s ethos, the ethics of the company’s executives and most importantly, what other consumers think about the brand, are paramount to the expression of value.
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“We have not seen a big push for this material in [orbital and radial] forming applications,” says Charles A. Rupprecht, vice president and general manager of BalTec Corp. “This is mainly due to the fact that magnesium tends to bend very easily and is softer than, say, cast aluminum. Thus, when forming a magnesium die cast part a ‘squashing,’ over-forming effect tends to occur that can cause problems for the finished form.”
Even some (not all) young brand managers, fresh with their MBAs, are forgetting any ethical values they have been taught and are reported to obtain kickbacks on production charges for TV commercials and media spends.
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But none of that money was used to hire security guards or make other major safety improvements, according to residents and tax records, raising questions about what is being done to fight crime.
Robertson drive is superior to Phillips for any kind of application where you don’t want cam-out. It’s just as good as hex and torx, without the complexity of torx, and it retains the screw better than hex.
Hyperstar became a retail success, prompting other mall operators to adopt the idea of having anchor tenants. North Pakistan is now at the forefront of the retail race and several multipurpose malls are under construction in Bahawalpur, Faisalabad, Gujranwala, Islamabad, Lahore, Multan and Rawalpindi.
Unless, of course, more people ‘get it’ and soon. In post-Brexit UK, we may have to turn our gardens over to allotments (a la WW2) anyway
Assemblers can drill and tap holes in magnesium castings. However, the porosity of castings can be an issue during drilling, and special lubricants are usually needed to prevent galling.
Another important task was keeping the housewives well-stocked with their favourite food items. Fish, such as pomfret would arrive from Karachi, as would fresh fruit and vegetables. A highlight of life in Rahimyar Khan was the arrival of food parcels from England containing everything a nostalgic expatriate community could possibly want; from marmalade and cheese to Bovril.
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