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Even 10 seconds is now considered to be ‘too long’ on social media. Unlike print and electronic, audiences feel far less trapped and leave a post the second interest flags. One newspaper at least reflects the relative inattentiveness of the digital age. The Express Tribune is scattered with what can best be described as sound bites – brief nuggets of information that suit the impatience of the new generation.

We were not alone in facing this. There are many examples from world cultural history. In 1979, after the Iranian Revolution, an extremely conservative government came to power. Despite the severe restrictions, over the next 20 to 25 years, Iranian cinema became one of the best in the world because they mastered the art of storytelling and were able to depict so many realistic facets of Iran.

Under the majority’s ruling, it appears that type certificate holders rarely will be able to invoke the affirmative defense of conflict preemption for design or failure-to-warn claims. It remains to be seen whether and how a type certificate holder can use the defense by demonstrating that the FAA would not approve an alternative design or warning proposed by a plaintiff. As noted by the dissent, the ill-defined standard whereby a Court has to determine whether the FAA would approve of an alternative design is inconsistent with recent U.S. Supreme Court precedent, which provides that claims are conflict preempted where it is not possible for a party to independently do under federal law what state law allegedly requires of it. It will be important to follow how this new standard is applied, how other federal circuits approach this issue, and whether this decision will be appealed to the U.S. Supreme Court.

Whereas the rates for government advertising in print media are lower than for private, commercial advertisers, the opposite applies in private TV channels.

A great Initiative – much needed to bring back the Best practices that paved the way forward for today’s Ad and Marketing World. Kudos, Dawn !!!

We (professional mechanics) often have The Nice Set, a cheaper set, and then the “buy at Harbor Freight specifically to mod/hack/destroy” set. (Or in my case, about a half dozen sets). Ratcheting screwdrivers are a godsend, especially offset bar-handled min-drivers for tight quarters. T-handle ratcheting drivers are also very useful, especially when working in “off-grid” locations such as the middle of a long snowboard run and adjusting your friend’s bindings on the board he rented. Then of course there’s Spinner screwdrivers (Klein all the way!)- when working with conduit runs or regular 120/240/277 voltage runs, you NEED these or you will have dead forearms. Side note: next time you are at a salvage yard and somebody asks for a screw-driver, hand them a spinner. Hilarity ensues as they stare at it.

Advertising minutes amounted to approximately 35 minutes daily and the average cost per second ranged from Rs 110 ($11) to Rs 183 ($18). Sectors such as FMCGs, financial institutions and personal care products accounted for nearly 66% of the advertising. Furthermore, all the stations (Dhaka, Lahore, Karachi, Peshawar and Quetta) were linked, thus permitting PTV to charge higher rates for commercials aired on all stations.

Another hotspot for freshly-baked bread was the Monastery of Angels on Ingle Road (now M.R. Kiyani Road), where European nuns made and sold fresh loaves at 11:00 a.m. and 4:00 p.m. daily. In addition to white bread, they made raisin bread and peanut and almond brittles, all of which would be sold out within hours.

Ziauddin Jeddi, former Sales Controller at PTV, recalls the myriad problems that arose when it came to securing advertising, mainly because the concept was a new one until then, commercials only appeared on cinema screens.

Given the emphasis on training, the people who worked at Radio Pakistan as newscasters, voice-over artists, writers and producers eventually went on to make their careers in cinema, theatre and television.

Always a colorful storyteller, he wrote and published two novels: 2014′s "Purgatory Road" and 2017′s "Forever More." Rosebrook was working on a third book in the planned trilogy, "Wake Up Little Susie."

Reflection over seven decades defines, in a fine symmetry of numbers, seven positive themes and seven negative trends that cover advertising in Pakistan from 1947 to 2017.