In October 1962, Begum Hamidullah wrote an open letter to President Ayub Khan. Titled ‘Please Mr. President!’ it expressed concern about the government’s treatment of student protests. The letter was published in the Mirror. It was an emotional statement, describing the feelings of the people, as they saw “the blood that stained the streets of Pakistan.”
When General Ziaul Haq exercised total control over the media, initially through direct censorship and later by imposing self-censorship, little did he know how rapidly state control would become ineffective and the media scenario would change a few years after his death.
These announcements require two things: art direction and copywriting. Both are found in equal measure in the nascent days of Pakistani advertising. Going through the archives, what strikes me is that while we have moved forward with the art direction – thanks to advances in technology – the ability to convey a concept engagingly or tell a story in a few words, may perhaps be a thing of the past.
Respect for culture is a sure way for marketers to create empathy and a sense of belonging. By being culturally savvy, brands will be able to break through the clutter, communicate better and create ownership. When everyone is searching for an unfair advantage, Pakistani brands should embrace culture for success.
Flexpipe and Creform are two of several suppliers that make pipe-and-joint products. An equal number offer systems based on T-slotted extruded aluminum framing or square tubing. All of these systems offer something beneficial to manufacturers, in general, and design engineers, in particular. Manufacturers are able to quickly and easily reconfigure a wide range of assembly line components (carts, workstations, display boards, etc.) with minimum capital outlay. Engineers can spend more time optimizing assembly processes rather than designing each assembly machine from scratch.
From elegance to sleaze, Leon Menezes evokes a time of night time adventures when newspapers could publish daring ads without fear of reprisal.
Oskar Preinig knows of no other shredder as powerful as the 770-hp Urraco 95 DK, especially for processing railway sleepers. "Railway sleepers are made of very hard wood," says Preinig when asked about the challenges facing the shredder. "This wood does not break as easily as other types and is therefore much more difficult to shred than conventional waste wood. The Urraco 95 DK accomplishes the task with flying colours and is extremely resistant to unshreddables." Railway sleepers often contain iron plates, screws and nails. In the facility in Carinthia, these elements are separated from the material flow post-shredding by downstream overbelt magnets. "The metal parts in the input material represent an additional challenge for any shredder," admits Oskar Preinig. "But they don’t faze the Urraco 95 DK. It is always impressive to see how the shredder processes these iron parts without suffering any damage."
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Wrenches come in a few ‘flavors’ with each type being more specialized than others are specific tasks. They include the following but in reality, you’ll want to have a collection of each (or get a decent set).
- Combination wrenches are, the name suggests, a combination of an open-end jaw wrench and box end wrench. The open and box end tend to be the same size.
David Rodgers, an investigator with the Columbia Police Department, said the new property management company is “very pro-police” and has been easy to work with. Management has given officers the authority to place people who do not live there on a trespass notice.
Arshad Mahmud was in conversation with Mamun M. Adil, a leading advertising and communications expert at Aurora. Mamun can be contacted at mamun.adil@gmail.com
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