Clients expected their market research companies to have ‘marketing’ sense and this created the need for a new a mindset, whereby numbers were interpreted to generate insights.
There are two ways threads can be formed on a fastener: rolling and cutting. The rolling thread process involves use of dies to press the threads’ form into the fastener. You can imagine the effect on the grain of the metal as a result: it gets forced into curved waves as the threads form, and the cold rolling of the material by the hardened dies forces it into a more stable, strong, and resilient fastener.
Instaphone and Paktel competed fairly evenly, with brand marketing reflecting the Mobile Party Pays (MPP) regime of the 1990s. As MPP involved paying for calls made and received, the mobile phone was largely perceived and marketed as a corporate or ‘VIP’ communication tool. When Mobilink entered the market in 1994 with their GSM service, the nature of telecom branding changed. Emphasis was on the ‘status’ and ‘exclusivity’ of belonging to a particular mobile network. This was most notable in the branding of Mobilink’s post-paid offering called Indigo – a stylish, sophisticated and successful venture, which easily allowed Mobilink to become the market leader.
Reinforce ceiling: Screw plywood sheets to the attic ceiling, close to the chimney. Chimneys commonly collapse in a big quake, and this will help stop falling bricks from plunging through the roof and ceiling onto you.
This was further supported in 2003, with the publication of the first Aurora Purple Book – an agency directory that also contained statistics and key data from the Aurora Fact File. Ten years later, in 2013, with the digital economy in full swing, The Digi Handbook was launched as the online heart of the Aurora Purple Book series to give agency professionals a singular compendium that works as a reference, a toolkit and a yardstick.
Another reason was the fact that the local entertainment channels were not producing content that was good enough to hook audiences. Yet, in the space of five or so years, the entertainment channels have turned the situation around, diverting both audiences and ad spend from the news channels to their channels.
To maintain their connection with their audience, radio stations need to sustain a stream of creative programming and be constantly attuned to what they want. Audiences want to be a part of the global conversation; they want information; they want to share their opinions and they want to be entertained.
With the mainstays of consumer banking (automobiles, electronics, travel and mortgages) again on the uptick, coupled with factors such as a consolidated banking sector with fewer players and the opportunities presented by CPEC, the fundamentals of the Pakistani economy show enough promise to keep banks interested.
Measuring how tight a fastener is literally calculating how much that same fastener is being stretched based on its resistance to turning. It’s a very critical dimension, since having all the fasteners delivering identical pressure and clamping force on a given component (like a cylinder head or connecting rod cap) means the load is equally distributed. Any variance between torque figures means one fastener will be carrying a greater percentage of the load than any other, and this can become hazardous to the component being held (like a cylinder head, which can warp or leak under such conditions) or the fastener itself (like the connecting rod bolt).
Bolt overload is a result of the applied force being sufficiently high causing the bolt to fail due to overload. This is a direct result of the axial force being applied acting upon the bolted joint, which then causes the bolt fractures in the threaded area.
A group of men independently travelled to Karachi from near and from far… from Bhopal, Bombay, Delhi, Calcutta, Lahore, Lucknow… and many other cities in India. Others were Karachi born and bred.
We will remember 2017 as the year OOH started going digital in Pakistan and digital, once introduced, expands rapidly. In the UK, digital inventories increased from 6,181 to 17,356 (almost 300% increase) in two years between 2014 and 2016 and is expected to cross 50,000 units in 2021 (source: Outsmart / Kinetic).
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