I worked as an Account Executive at Prestige in the early seventies; one of the major campaigns I worked on was for Servis shoes. We rejuvenated the jingle ‘Sheher Sheher gaon main, sab ke paon main Servis Shoes Servis Shoes, sab ke paon mein’ and this time, the jingle was sung by Nayyara Noor.
This in turn changed the perception of women from being ‘HR liabilities’ to a source of competitive advantage for agencies. As women continued to progress quickly through the ranks, their influence in decision-making increased, as did the salaries they commanded.
7. Journalism as discourse. The advent of specialised journals led by Aurora, which covers advertising and marketing, with an informed understanding that neither the daily print media nor electronic media do.
Article excerpted from ‘Of the record or of the idea?’, published in the November-December 2014 edition of Aurora.
Ask any seasoned carpenter or DIYer what tools take up the most room in his or her toolbox, and the answer is probably “screwdrivers.” Since there is no single universal screw that is suitable for use in framing, decking, or woodworking, it’s imperative to have a variety of screwdrivers and screwdriver bits ready to insert or remove any type of screw you come across. And then, on top of that, odds are you’ll find the need for both manual and powered screwdrivers for around-the-house maintenance and woodworking projects. If you’re just getting started equipping your toolbox, pay close attention to the following types of screwdrivers.
• 1947-1971 (24 years): Economy and media in a uniquely constructed two-wing Pakistan, until East Pakistan becomes Bangladesh.
How is it that a brand relevant to my grandmother and mothers’ generations can still be relevant to mine? By understanding the subtleties prevalent within the winds of cultural change… and staying ahead… through insight, technological expertise and innovation.
1. You fab a slick looking enclosure for your "new product".2. You put a brick in the box.3. You show the box with wires coming out of it, and a PC behind the curtain displayinging the actual app.
Magnetic stud finders use powerful rare earth magnets to detect the location of metal screws or nails that hold the drywall panels in place. As you slide this type of stud finder over a wall, it is magnetically attracted to any spot directly above a nail or screw—you will actually feel it pulling in that direction, and you may even see the stud finder stick! (Most magnetic stud finders are lightweight and have magnets powerful enough that they will hold through the drywall.) Magnetic stud finders work to a depth of about ¾-inch, which is sufficient most of the time for finding studs behind standard ½-inch or 5/8-inch drywall. When you locate a nail or screw, you’ve located a stud. Because drywall fasteners are located typically 12 to 16 inches apart, it’s recommended that you move a magnetic stud finder over the wall in a sweeping “S” motion to more quickly detect one.
Of course, any decent drill is useless without a good selection of drill bits. These, as you’d expect, come in wide range of sizes and shapes depending on their intended use on particular materials.
If you plan to do a lot of cutting, its best to get a V-shaped jaw one. For moderate pounding choose one with an anvil on the back.
They knew that as long as the quality of their products was superior to the competition, they were pretty much set. In fact, well into the seventies, savvy consumers could easily distinguish between a high-quality and a shabby product. So, as much as we like to complain about what we buy, it is a fact that we are living in a golden age of quality products.
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