Phillips screws, identifiable by a flared “+” on their heads, are widely used for construction and woodworking purposes. The screwdrivers and bits that fit Phillips screws are labeled “Ph,” followed by a number ranging in increasing size from 0000 up to the number 4, but the driver sizes do not correspond with Phillips screw sizes; you’ll have to physically match the driver tip to the specific screw. A manual or ratcheting screwdriver works fine for when you have just one or two screws to install, but construction projects notoriously use a number of screws. Opt for a power drill with interchangeable Phillips bits for the most efficient build.
Those among them who were transferred to Karachi from their agency headquarters in India were marginally better equipped; at least they had experience of the business and a client base on which to build. The others had to start from scratch, set up their own agency and hope for the best. Yet, they ploughed on and laid the foundations of the profession.
The clamp down on cigarette advertising put an end to that. Unfortunately, nothing can be found on the world wide web. If there are agencies out there which worked on the campaigns and have anything in their archives, please do share.
Gradually, nations began to have their own organizations for standardization—first Britain, in 1901, with the Engineering Standards Committee. (They are now the BSI Group, with the charming tagline: “Making excellence a habit.”) Germany and the United States followed suit, in 1918: The American Engineering Standards Committee, founded by five engineering societies and three government agencies, became the American National Standards Institute in 1969.
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The images used are symbolic, intended less for sharing a physical observation and more for arousing particular kinds of emotions and aspirations. The saturated colours communicate the intensity of experience. As Horkheimer writes, “authentic culture persuades through its forms rather than commands through its content.”
These letters are known to you as P.I.A.; Independently, they are the name of our national airline. Inter-dependently, they spell Pia. Which is to say: ‘She, who is beloved’. These letters. Three letters. Our letters.
Marketers should look at undertaking brand activation on air and thereby create a situation where the brand and the audience come together. Giveaway competitions will ensure the product is frequently mentioned and provide top of mind recall, while at the same time, enabling the radio station to offer a new experience to its audience.
Mihm: That’s correct. While the anti-metric forces included outright cranks, including people who believed that the inch was a God-given unit of measurement, the most sophisticated and powerful opponents of the metric system were anything but cranks. They were engineers who built the industrial infrastructure of the United States. And their concerns, while self-interested, were not entirely off base. Whatever the drawbacks of the English units, the inch was divided in ways that made sense to the mechanics and machinists of the era: it was built around "2s" rather than "10s," with each inch subdivided in half and in half again—and so forth. This permitted various sizes of screw thread to have some logical correspondence to all the other increments. The same was true of the sizes of other small parts that were essential modern machinery.
When there was a religious riot in the country in 1981, I had the privilege of writing an ad in The Star, which is a personal favourite and went: ‘Religious passion without human compassion is like God without godliness.”
At best he offered a differing opinion from the article wrapped in a lot of posturing. I am very open to the idea that I can make errors, and I like it when people point them out so I can change my knowlege and fix the article. Take the flat head vs. slotted discussion. It’s a mistake I didn’t even know I was making! Neat.
In 1983, it touched Rs 423 million (Marketing Review) and by the end of 2017, the figure amounted to Rs 87.7 billion (Aurora Fact File), representing a staggering increase of 20,632% since 1983. Superheroes indeed!
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