The canvases are repainted over and over again and many repaired with patches of canvas not visible at street level. Watching a banner artist work deftly with wide, wall-painting brushes on an enlarged scale fills one with awe.
Advertising minutes amounted to approximately 35 minutes daily and the average cost per second ranged from Rs 110 ($11) to Rs 183 ($18). Sectors such as FMCGs, financial institutions and personal care products accounted for nearly 66% of the advertising. Furthermore, all the stations (Dhaka, Lahore, Karachi, Peshawar and Quetta) were linked, thus permitting PTV to charge higher rates for commercials aired on all stations.
…and on it goes. In 1983, the legs are destroyed. In 1985, the town erects a 2 metre high metal fence, hires security and leaves soldiers from the local infantry regiment on guard. It lasts until January, then it burns down.
2. Volume growth. Aided by the proliferation of TV channels onward of 2002, from a single state network monopoly, the number of channels operating in Pakistan today is over 15,000 (these include the channels of 3,000 plus cable distributors, which are permitted to broadcast five of their own in-house channels).
Durriya Kazi is a Karachi-based artist and heads the Department of Visual Studies at the University of Karachi.
In 1992, PTV launched PTV 2, their first satellite channel (renamed PTV World in 1998). By the end of the decade, the penetration of foreign satellite channels had increased significantly as even low-income neighbourhoods gained access to them via cable. However, although PTV’s viewership was impacted to an extent, the advertising revenue, for the most part, was not.
What’s happening with your ceiling is that the wood framing is moving somewhat in response to ambient outside humidity and is flexing and the drywall in those areas where the nails are popping can’t — hence the popping.
In a sense, nations being interdependent, and collaborating accordingly, is precisely the aim of ISO, whose slogan, is, after all, “When the world agrees.” It’s a wholly different kind of international wrangling, says Murphy. “ISO finds a way to create cooperative agreements that are widely used.”
Tauqeer Muhajir is Editor and Publisher of Nigaah and Money magazines. He is also the co-author of two art books: 20 Pakistani Painters You Should Know and Six Decades Of Art In Pakistan.
Another example is Fevicol, where a bus is travelling on a very bumpy road, with a horde of passengers clinging on all sides. At the end of the commercial, no passenger has fallen off and the tagline appears ‘Fevicol – the ultimate adhesive’.
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However, the same small component plays a key role in the design and manufacture of both vehicles: the friction-drilling screw.
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