This discussion is not intended to imply that compressive yield (commonly referred to as embedment) should be avoided at all times. In many instances, the reduction in clamp load required to prevent embedment would be more detrimental to reliability than the relaxation caused by yield of high-stress areas. I’m only suggesting that this is an area that deserves more attention, through preliminary calculation and subsequent testing.
So began our love affair with cricket – and cricketers. Was it the thrill of conquering the colonial gentlemen’s game, the well-defined charisma of the players that allowed everyone to have a firm favourite, or the drama and intrigue of the locker room, reported in the gossip rags (yes, always a mainstay) that has made us root for cricket with more passion than we ever could muster for any other sport? Not surprisingly, the love affair of advertising with sports endorsements started with cricket.
Not long ago, OOH was viewed only as a support medium; today, it has moved centre stage in media planning. Ahsan Sheikh examines this great switch.
The fact is that films often, and to varying degrees, imitate life. If we are surrounded by brands in the real world, it would be silly to assume that characters would not be. It is natural to see brands appear on screen; a Starbucks logo, a FedEx van or even a can of Coke – what is disruptive is when you hear the voice of the brand rather than the voice of the filmmaker.
This quaint custom began when John Hansard, a senior Unilever official and his wife visited Rahimyar Khan. They were upset by the lack of availability of certain items of their daily diet.
Several months ago we examined potentiometers to understand how they’re constructed. (You can brush up on this essential info here.) Now it’s time to discuss some typical pitfalls you might encounter when replacing pots or knobs on your guitar.
We also came up with a new tagline for Servis’ injection moulded sole (IMS) shoes: ‘Step into elegance, Step into comfort’; it was translated into Urdu as ‘Qadam qadam haseen, qadam qadam araam.’
The first commercial aired on PTV was for NEC televisions, despite the fact that they were not readily available in Pakistan. Telops, which contained a single line about a brand, were the primary form of advertising.
“As parts become more complex, access to fasteners becomes more challenging,” notes Buckner. “A fastener may be located in an area that has minimal clearance around the head of the screw, making automation very difficult. Also, fasteners are often located in deep recesses that limit screw access.
Under the chairmanship of Javed Jabbar, the entire industry, including the media, coalesced together (in a way never seen before or since) to present a programme that included a roster of stellar speakers drawn from the international world of advertising. AsiaAsia 89 put Pakistani advertising on the global map.
“Since incorporating this material handling system, HRE has reduced its lead time by 50 percent and work in progress (WIP) by 25 percent, while increasing floor space by 50 percent,” explains Depelteau. “The carts offer better staging, flow, order tracking and visual management, thanks to their color code and FIFO floor marking. In addition, walking and handling times have been reduced because the quality control station, assembly line and packaging spaces are closer together.”
And if there is none, this is not because there is a lack of understanding about what differentiation is; these agencies make their living by differentiating brands. A USP comes from a place of vision, perspective and inspiration. Can agency owners afford not to hire people able to bring these qualities to the table?
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