Orbitkey 2.0 Review: Versatile and Stylish Key Management | Flat Torx Self Drilling Screw

Pakola was launched on August 14, 1950 and instantly became Pakistan’s favourite drink. How could it not? Here was a drink with a formulation that made it green!

For the first few millennia of advanced human civilization, nails or bindings were the main method of connecting materials together. By the time of the High Renaissance, screws were generally recognized as an effective means of joinery, it was not until production of these highly machined pieces of hardware become easier with advances of the industrial age that they became common. By the late 18th Century, however, screws were ascendant.

In the mid-eighties, Pepsi Pakistan dutifully followed global guidelines and focused on the nation’s favourite sport and its captain, who seemed cut from the same mould as Kardar. The TVC featured a very fit Imran Khan in his impeccable whites, coaching a group of young kids who looked up at him with awestruck eyes.

Compared with conventional sheet metal screws, Sheetite has some unique advantages. “Due to their large thread pitch, conventional [sheet metal] screws increasingly skew to one side during the screw-in process and cannot be inserted vertically to the surface of the workpiece,” says Büchle. “The head does not sit evenly on the surface, and thus more load occurs on one side.

Prototype? No. This card can’t work.Blatant fake presented as a working board? Yes.Back-pedalling and claiming it is a mock up after the fact? Yes.

I remember working for a Pakistani agency and we held our half-yearly meetings in cities like Istanbul and London. I remember our CEO being invited by the global marketing head of PepsiCo to share our success story with the heads of other global brand teams. However, somewhere between then and now, the people in advertising lost their vision and faith. So what has changed and why are we seeing so much mediocrity?

Slotted, also called flathead, drive types are a simple slotted groove across the entire head of the screw.

Magnesium is brittle. Thread-cutting screws are not an option, because the threads will break off. Self-clinching fasteners aren’t viable either, since the metal will not readily flow into the fasteners’ recesses. (Heating the metal prior to installation can help, however.)

Another factor distinguishing Dawn’s communications is the emphasis on Pakistan’s heritage. Nowhere is this more apparent than the launch campaigns for the Lahore and Islamabad editions of Dawn in 1996 and 2001 respectively.

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Culture informs the work of marketers and it is a facet of society they can transform through their work. Take the example of recipe mix masalas. When this product category was introduced in the eighties, the reaction was negative. Women were not comfortable using such a product as they felt it suggested that they did not care enough for their family and were lazy.

There are too many to name, but they include Shahnoor Ahmed, CEO, Spectrum Y&R; Mariam Ali Baig, Founding Editor, Aurora; Saneeya Hussain, a communications icon who later worked as the weekend Editor of Star and as Communications Director at IUCN; Seema Taher Khan, CEO, Airwaves Media; Taher Anwar Khan, Chairman, Interflow Communications and Zohra Yusuf, Chief Creative Officer, Spectrum Y&R.