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Joints operating at temperatures significantly different than those at which tightening occurred, especially those that also have clamped members with different rates of thermal expansion than the bolts. A common example is engine bolts in aluminum castings. At operating temperature, the greater expansion of the aluminum castings can result in clamp load loss through embedment, bolt yield or thread yield.

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The storytelling was about how each character was faced by a problem and was searching for a way (medium) to solve it; the subtlety lay in the fact that Dawn was never mentioned as the solution – each character reaching out to the ‘medium’ that gave them the most satisfaction (for example Aibak goes off to ride his polo ponies, while Anarkali picks up her paint brush).The choice of the miniature style was also very Dawn. Miniature paintings in their heydays were considered a form of communication (as is all art); it is also a vanishing one, which Dawn pays tribute to.

Wills was not the only brand to show women enjoying a smoke. Premier Tobacco’s Red & White is still remembered for their theme of ‘Satisfaction’. Their most memorable commercial broke two taboos associated with women in Pakistan – smoking and flying. The commercial showed a young woman flying a private aircraft and, of course, acquiring ‘satisfaction’ from getting ‘away from the ordinary’. By the late seventies and eighties, women had exited from cigarette advertising and brands went back to macho images.

Although the reason for this is widely attributed to the people who led the agencies, another player with a claim to an equally significant role in the creation of this advertising is Pakistan Television (PTV).

In the meantime, however, ISO’s technocrats are hidden in plain sight, keeping their heads down and trying to making the world function a little more smoothly. “It’s about the power to get things done, which is actually all about consensus and listening to people,” Murphy says. “It might seem very boring, but it’s a different form of power—and it’s a better form of power.”

I mounted the controller out-of-the-way using some self-tapping screws on the underside of the wheelbarrow. I took all the ebike connectors and wrapped them up in a cut open ziplock bag and then taped the bag shut with aluminum foil tape. This makes a decent waterproof protection that keeps the connectors from shorting out when they get wet.

As time passed, the celebrity singer-songwriter trend continued with commercial cameos from Ali Azmat, Ali Zafar, Strings, and so on, catalysing their journey to fame and solidifying the bond between music and commercial advertising.

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5. Blurring lines. Part of advertising is about illusion. However, the fifth negative feature is the erosion, in advertising content, of the line that should always separate the projection of state-owned assets or activities from the individual identities of political leaders such as prime ministers or chief ministers.

Bradford SpacerX is a patented roof spacer system for concealed fixed metal roofs. SpacerX improves speed of construction by allowing the spacer and the concealed fixed roof clip to be assembled with around half the number of fasteners, and is the fastest roof spacer for concealed fixed metal roofs. 

However, the mall did not turn out the way it had been envisioned. There were not enough local brands because many did not want to assume the high rents Dolmen Centre demanded. It was almost a decade later that Pakistan had its first shopping mall, when Park Towers opened in Karachi.