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The advertising industry has long relied on the power of its muses. Which is why, we have welcomed Aurora with admiration – whether she admonishes or advises. She is, after all, the goddess that holds the sun in one hand and our dreams in the other.

Pakistan is in possession of three love letters. They are an undisputed source of pride for the country. But they are also a source of contention. Because, although these three letters may seem innocuous on the outside, they have caused much scandal, intrigue and heartbreak on the inside. These letters are known to everyone. Everyone has an opinion about them.

Finally, it’s also worth noting that friction-drilling screws are not the sole answer to joining structural aluminum components. Indeed, multiple technologies are used to assemble the F-150’s body-in-white, including self-piercing rivets, structural adhesives, clinch joints, spot welds, laser welds, friction welds, and good old-fashioned nuts and bolts.

A LinkedIn search of the top marketing people will confirm how important those companies were in shaping Pakistan’s branded revolution.

A: The MXA test riders are split down the middle on the 250SX’s brutal midrange kit. Some love it and some hate it. For those who think it hits too hard, we have solutions.

Pakistan’s cinematic revival poses new opportunities for brands to exploit effectively. Don’t misuse them, declares Amber Rauf.

This has not changed… what has changed is the context within which these recipes are prepared, lives are lived and motherhood is expressed.

Magnesium is less ductile than steel or aluminum, so fasteners that work with those metals may be inappropriate for magnesium parts. And, due to its low electronegative potential, magnesium is susceptible to galvanic corrosion.

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Fifteen years and a stint working with two major banks later, I saw all these trends play out in different ways. Pakistan’s economy did once again see significant recessive tendencies during the post Musharraf/Great Global Recession period, and with major implications for consumer banking, particularly in terms of unsecured lending.

This evolution has been well-managed by the Pakistan Advertisers Society through its efforts to acquire data for better media planning and buying. The introduction of the Peoplemeter software-based media tracking systems and the Consumer Multimedia Index by MEMRB, as well as research initiatives by Nielsen Pakistan and GroupM have generated sufficient data to design optimised plans for at least 60 to 70% of the spend goes to television.

“Good, robust joints were achieved in all of the configurations evaluated,” says Logan. “From a corrosion standpoint, certain combinations (for example, magnesium to coated aluminum) are considered more viable than others due primarily to electrogalvanic compatibility between the materials.”