It is said that the 1960s ‘Mad Men’ era started the global branded revolution. The first wave of this branded storm hit Pakistan in the late seventies and led to a transformation in client and agency organisation and relationships and ultimately defined modern day marketing.
Magnesium is less ductile than steel or aluminum, so fasteners that work with those metals may be inappropriate for magnesium parts. And, due to its low electronegative potential, magnesium is susceptible to galvanic corrosion.
However, market research companies failed to step up to the plate and the emphasis remained on sharing data, with their output lacking focus, as the ‘data miners’ were mining sand rather than sieving for ‘diamonds’ (insights) and stories.
I divide the admen of those early years into two categories. The pioneers; they were the ones who had no experience in advertising, yet they started their own agencies and trained themselves on-the-job. They included people such as Mohammad Mushtaq (National Advertisers); Chaudhry Abdul Ghafour (United Advertisers) who was well-read in Persian, Urdu and English literature; Sultan Mahmud, who previously worked in the Ministry of Finance and then joined Ghafour in 1950; Ashraf Muhammad (Spotlit Advertising); Aziz and Bashir Khan (Manhattan); Lutfullah and Amanullah Khan (Kays Advertising); Nawabzada Wajid Mahmood (Adarts); Jamil Siddiqui (Marketing & Advertising) and Sadiqul Khairi (Khairi Advertising).
We (professional mechanics) often have The Nice Set, a cheaper set, and then the “buy at Harbor Freight specifically to mod/hack/destroy” set. (Or in my case, about a half dozen sets). Ratcheting screwdrivers are a godsend, especially offset bar-handled min-drivers for tight quarters. T-handle ratcheting drivers are also very useful, especially when working in “off-grid” locations such as the middle of a long snowboard run and adjusting your friend’s bindings on the board he rented. Then of course there’s Spinner screwdrivers (Klein all the way!)- when working with conduit runs or regular 120/240/277 voltage runs, you NEED these or you will have dead forearms. Side note: next time you are at a salvage yard and somebody asks for a screw-driver, hand them a spinner. Hilarity ensues as they stare at it.
So that when television came upon Pakistan’s advertising scene in 1964, a new generation of superheroes was ready to take on the mantle – and they did so, with a burst of original creative executions which remain the envy of today’s generation of practitioners. The profession had found its foothold and if this was a period of buoyant creativity, it was also a time of consolidation.
Quaid-i-Azam Mohammad Ali Jinnah founded Dawn in Karachi on August 14, 1947 (he also founded Dawn Delhi on October 19, 1941, but it ceased publication after its offices were burnt down by Jan Sang demonstrators on September 14, 1947). Mr Jinnah stood for principle and integrity and these are the two values Dawn holds to, in both its editorial and advertising expression.
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The phrase ‘Jahan Khwab, Wahan HBL’ was coined to reflect the brand promise of enabling dreams. Over the last 10 years, HBL launched a series of corporate campaigns, which helped it gain the highest brand equity score in the industry, and made it a household name in Pakistan.
In short, the author has an axe to grind with nvidia, and is looking for anything he can to make them look bad. In this case, making sh
In my younger and more impressionable years, I attended a beach party unlike any other. We drove for two hours towards Baleji Beach. Along the way (say, every five miles or so), there were attendants posted on the wayside who were instructed to flag down guests’ cars and hand each passenger, a beautifully-wrapped piece of Belgian chocolate in a small, single-serving branded box, garnished with the symbol of a Roman goddess. I must have devoured five, maybe six.
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