Some positive facets help demolish repressive cultural practices. But there is the adverse impact on food and diet through fast food and soft drinks; all the more ironic when UNICEF estimates that malnutrition causes enduring stunting in the minds and bodies of millions of Pakistani children.
The Green Frame system combines the benefits of pipe, with the growing acceptance of aluminum as a viable structural material, claims Kurt Greissinger, vice president of Lean Factory America LLC. He says that high-quality anodized aluminum pipe provides the same strength capacity as steel pipe with 40 percent less weight, further enhancing the flexibility of built structures.
Now that the entertainment channels have achieved a level of success with local content, the challenge is to keep viewers hooked, to secure the all-important ratings. Yet, fulfilling this demand requires a fine balance in terms of quantity, diversity and quality.
Over the last 40 to 50 years, top actresses, in Pakistan and across Asia, have endorsed Lux. An important reason for choosing film stars is the mass appeal they draw among audiences. Only in recent years has Lux included women in its advertising who do not belong to the TV or film industry.
The impact of satellite and cable was also noticeable on the print media. Traditionally staid, Pakistan’s print media was suddenly faced with audiences increasingly drawn to both a sensational type of reporting (best exemplified by the ‘breaking news’ phenomenon) and the glamour of the entertainment world. Moreover, the hunger for content soon became insatiable. This created an opportunity for the expansion of the print media.
“BRP wanted to redesign its line with modular carts, workstations and flow racks,” explains Julien Depelteau, co-founder and CEO of Flexpipe. “We worked closely with BRP’s team leader and also met with the assemblers to discuss things like optimum component height and maximum weight capacities. Over a few months, we created our system that BRP then used to easily build the structures for its new assembly line.”
It would be foolish to suggest that anything other than people create great advertising, and with retention scales being at their worst, the average agency cannot hold on to good people. As a result, to expect agencies to deliver good work is about as reasonable as if I were to expect a five star hotel to serve me a decent plate of biryani (as every avid biryani enthusiast knows, the best plates are found not at fancy hotels but by roadside stalls). This, then begs the question of whether better work can be found from the smaller agencies. The recent wins by such agencies at the last PAS Awards is evidence of this.
New Way Trucks congratulates Ginove, Inc., the Canadian based refuse truck manufacturer, on producing their 150th ROTO PAC automated side-loading waste and recycling truck. ROTO PAC is Ginove’s best selling waste collection body.
When including regular maintenance costs and repairs, metal roofs begin to save homeowners — or building owners — money on a 20-year time frame, said Metal Roof Consultants owner Chuck Howard, who came to the expo armed with a cost analysis spreadsheet.
Switching material from plastic to paperboard can reduce a packaging’s climate impact by 99 per cent. For people who influence the choice of packaging material, this single choice can make the biggest climate impact during a product manager or designer’s entire professional career. That’s the conclusion of a study done by IVL Swedish Environmental Research Institute for Iggesund Paperboard.
It is expected that the market researcher’s job will be replaced by technologies and androids due to AI and machine learning. These machines will master what humans are good at by using their ‘left’ or their ‘rational’ brain. However, this does not mean that technology will replace humans. Humans will still be superior because of their ‘right brain’ or ‘emotions’ and will continue to interpret data and offer recommendations to grow brands based on insights and stories. Market researchers will have to become strategists and planners.
Even Coke Studio falls into this category, although it is not a piece of advertising but a brand-funded programme. This class of advertising is culturally iconic, fundamentally ‘Pakistani’ or archetypical in nature, and has the middle class at its heart as the audience. It is driven by cultural insights, and is not given the ‘aspirational’ makeover much of our advertising seems to fall into. You can recognise it from miles away.
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