Although a relatively new concept, media audits have been accepted as key value providers in giving clients an independent view on media performance. By identifying critical gaps, brand teams are then equipped with technical, media-specific knowledge that will help them better evaluate agency planning as well as communicate a better brief to their agency.
Efforts to reduce vehicle weight have mostly focused on aluminum, plastics and composites, but another lightweight material is also getting attention: magnesium. The ninth most abundant element in the universe, magnesium is as strong as steel, but 33 percent lighter than aluminum, 60 percent lighter than titanium, and 75 percent lighter than steel.
The AOR has been a prerogative of multinationals and large national clients. In Pakistan, multinationals adopt brand strategies developed at the global or regional level, with an aligned AOR. Major thematic campaigns are beginning to move in a similar direction, where the trend is towards global and regional creative.
Fast-forward to 2009 (after a lengthy lull) and Coke suddenly exploded onto the scene with a musical renaissance: Coke Studio. For me, this was the pivotal turning point when brands began taking a courageous step backwards, allowing the music to remain at the forefront and without compromising its integrity.
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Item America LLC’s aluminum extrusion MB Building Kit System (MBBKS) can be traced back to Germany in the early 1980s. The supplier’s parent company, item Industrietechnik GmbH, had been building machines for assembly since 1976 before developing its extrusion system to increase customers’ flexibility in design and assembly.
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Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine. Javed Jabbar elucidates why.
He returned to the big screen as one of the writers of "The Black Hole," an ambitious 1979 science-fiction epic from Walt Disney Productions. Budgeted at $20 million, it was the most expensive film ever made by the studio at the time.
Handlebars. Husqvarna’s Pro Taper bars are a proprietary bend made just for Husqvarna. Most MXA test riders prefer the flex and give of the Pro Tapers over the stiff feel of KTM’s Neken handlebars. The two bends are different, but it’s not uncommon to see KTM race bikes with Husqvarna Pro Tapers on them.
Now it’s time to look ahead. Tesla’s got that pretty looking solar roof, which means your solar panels become your roof. They’re made of glass that’s designed to look like clay, cement, or slate tiles:
When I look back at those years that I spent at Interflow, I marvel at the kind of freedom both creatives and account handlers had. We had the courage to make decisions, safe in the knowledge that Taher and Seema had our back. Perhaps that is why we were able to do what we did. Don’t get me wrong… Interflow had its share of epic disasters (NICOP and Hero card, just to name two). But we always came back bigger and stronger.
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