Ryobi P591 18V One+18-Gauge Offset Shear | Hex Washer Head Screw

Of the many instances when Asiatic’s commercials were censored, I remember two distinctly. The first was one for Agfa cameras, because the actor who was shown taking a photograph in the commercial closed one of his eyes while doing so, and this was considered to be winking! At least this was the objection put forth by a member of the Censor Board, who happened to be very ‘religious’.

Most consumers, including myself, started avoiding activation campaigns like the plague. At the same time, social media took off and by 2014, most brands had become increasingly confident with the medium. They had gathered a sizable number of likes on their pages and needed content. This paved the way for a new addition to the activation brief; the social media angle.

In fact, clients expected their market research companies to have ‘marketing’ sense and this created the need for a new a mindset, whereby numbers were interpreted to generate insights. As technology gathered pace and new tools were introduced, clients wanted their research companies to be their partners rather than data providers. They were demanding insights with a clear direction on how to meet their business challenges.

When Foodpanda came to Pakistan, not many people thought it would work, as most restaurants had a delivery service. Yet, they made it. Amazon wants to come to Pakistan, as do Alibaba and Travago. Similarly, Careem is a phenomenon in Pakistan. The key to their success is the simplicity behind their idea, which is missing in a lot of businesses in Pakistan.

Now, there is another sort of ceiling nail-pop that does need a nail or screw to fix it and that’s easy enough to determine. It usually occurs out in the field of a ceiling drywall sheet and not near a wall. Place your hand or use a hammer handle or flashlight butt near the nail-pop and push up. If you see the dimple flex, then the drywall has separated from the substrate and the nail has lost its ability to hold and I recommend a drywall screw (inch and a quarter) be driven in about four inches away from the pop to pull the drywall back onto the stud or joist from which it has separated.

Up until the late nineties, Dettol was primarily a pharma brand; Dettol soap accounted for about two percent of the market share in the category, while Antiseptic Liquid (ASL) became a part of the first-aid box in the majority of Pakistani households and institutions.

+ High-quality electronic stud detectors can detect studs located deeper in the wall than what a magnet can detect (up to 1½ inches).

I haven’t seen it mentioned that slotted screwdrivers are meant to be ground to fit the screw head you are working on today… basic knowledge.

When commercials began to be aired in 1961 (from the Karachi station) and subsequently from Lahore Dhaka in 1967, Ahmad points out that “there was a great rush to book commercial spots and the entire allocated advertising was booked, leading to demand for more advertising time.”

The venue was almost a Hobson’s choice for the Organising Committee. Karachi has the hotels but lacks ‘culture’; Lahore is somewhat backward in accommodation facilities but compensates with its architecture and environs. Ultimately, it was Al-Hamra Arts Centre and its auditorium which clinched the choice in favour of Lahore.

Small-scale, localised advertising is largely undocumented and not part of published estimates. In radio, from the single state network monopoly from 1947 to 2001, to now over 150 private and university FM radio channels in 2018, advertising volume has grown dramatically.

What differentiates these screws is how they treat the material. A thread-cutting screw has a shank slotted point that cuts the material and forms the thread as it is driven down, producing chips that fall out of the hole. The shank slot minimizes chip production. Some screws feature a drill-like fluted point that is designed to penetrate hard substrates.