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The purpose is to show off their new products that are coming. Sure, they could you just have a paper that lists the features. But as people are physically there, they might like to see something too. If it’s not fully build yet, they have to make up a prototype to show. It doesn’t really change anything with the product – when it gets out, reviewers will tell if it sucks then.

For example, Dawn’s 60th birthday campaign consisted of advertisements that included Mr Jinnah’s words on the importance of young people as nation builders and the treatment of women. The centrepiece of this campaign was an inspirational comic strip that focused on an incident taken from Mr Jinnah’s childhood, which won praise by Stanley Wolpert (the distinguished historian and author of Jinnah of Pakistan), the Press Trust of India, as well as online forums such as Pakistaniat.com.

For decades, the big companies marketed brands and everyone else sold products. When I graduated from university, I knew it was important to work for companies such as Coca-Cola, Colgate, Nestlé, Pepsi, P&G or Unilever, in order to learn the ropes of marketing and branding. The other companies, which sought to introduce brand management, tended to hire ‘graduates’ from the above companies after they had been trained there for five years. From thereon, those marketers fanned out across Pakistan’s marketing industry.

In the early 1920s, global businesses relied on advertisements drawn up in Europe or America without consideration of the values of Indian consumers.

With the help of some local bigwigs, he made this dream a reality. The goat was 13 metres tall, 7 metres long and weighed three tonnes. It stood proudly in the city’s town square for the whole of December.

In the early 1970′s the industry discovered drywall adhesive and glued drywall did very well. Later we discovered drywall screws that were developed to attach drywall to metal studs used mostly in commercial construction.

In 1952, Lever decided to shift its headquarters to Rahimyar Khan. Given that there was no accommodation available in town, a huge estate had to be constructed. The first building was a bungalow, housing the offices and three massive hangars brought in from Sri Lanka. Gradually, a handful of bungalows began to appear.

When nail-pops happen on the ceiling of the floor just beneath the attic and near a wall intersection, the culprit is a phenomenon known as truss-uplift or a variation of it. It became apparent when we started building tight, well insulated homes in mixed climate conditions — climates with wet, cold winters and warm to hot, humid summers — using wood trusses for roof assemblies.

Always a colorful storyteller, he wrote and published two novels: 2014′s "Purgatory Road" and 2017′s "Forever More." Rosebrook was working on a third book in the planned trilogy, "Wake Up Little Susie."

Fast-forward to 2009 (after a lengthy lull) and Coke suddenly exploded onto the scene with a musical renaissance: Coke Studio. For me, this was the pivotal turning point when brands began taking a courageous step backwards, allowing the music to remain at the forefront and without compromising its integrity.

Rosebrook later worked on several episodes of "The Waltons" with his longtime friend and mentor, Earl Hamner Jr., creator of the hit program.  

“We looked into other ways to break the skin impedance, and some of the things we saw used chemicals or abrasion, like a sandpaper material,” team member Billy Jeon says.