These changes have introduced the concept of a specialised review of the media planning function and its execution – independent of the media buying companies. This means that post-campaign analysis is now evaluating whether the business objectives were met as well as the overall value the client achieved.
The Dawn Media Group and Creative Unit have won several international and national awards for their advertising communication, including four International Newsmedia Marketing Association (INMA) Awards (considered to be the highest honour in the newspaper profession).
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“But in an emergency situation, you wouldn’t want to mess around with chemicals or something very complicated,” says team member Alexander Lu. “With needles, you just push straight down and it’s pretty effective.”
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Regarding the term “flat-head” I’ll weigh in. My father who was an airplane mechanic taught me the term “straight-blade screwdriver” to refer to the driver used in slotted screw heads. This seems more correct because it is a blade-like, is straight, and that end of the screwdriver doesn’t really resemble a head. (Isn’t a head round, even if it’s flat on top?) In reference to the screw itself, slotted screws can be flat or round when you look at them from the side. Phillips, Robertson, hex, Torx and nearly every other variety can be flat or round, and there’s also “pan-head”, sort of an elliptical profile. And in nearly all other screw-and-driver contexts when we refer to the head, it’s in reference to the head of the screw, not the driver. But no worries. Words are not sacred cows and I’ve learned to cope. But I’ll still say “straight-blade” in reference to the driver or “slotted” in reference to the screw.
All three plan sizes (the new 5.90” x 3.66” and the existing 7.87” x 4.88” and 9.84” x 6.10” sizes) are available in one standard color: off white (RAL 9002). Prices start at $25.
• Electronic stud finders labeled “multipurpose” are designed to detect additional materials within the walls, such as live electrical wires and plastic pipes so that you don’t nail or cut into anything that might be problematic.
4. Institutional contrasts. In the institutional realm, there are sharp contrasts. Major advertisers have established the Pakistan Advertisers Society (PAS).
However, it was Rupert Murdoch’s Star network that took the lead in capturing the attention of the South Asian audiences. Often criticised for being more India-centric, Star’s entertainment channels exercised a major influence in many aspects of the life of Pakistanis – from quick adoption of Bollywood styles to weddings scheduled so as not to clash with the timings of popular Indian soaps.
Taxpayers spent more than $1.2 million this year alone to subsidize the 188-unit complex, according to the U.S. Department of Housing and Urban Development. That money helped pay apartment management expenses as well as the rent and utilities for the complex’s low-income residents who meet income requirements.
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