Subsea Fasteners Market Technology,Trends and Industry Analysis & Forecast to | 2026 | Pan Phillip Self Tapping Screws

Ayesha Shaikh is a leading advertising and communications expert at Aurora. She can be contacted at aurora@dawn.com

In summary, the high stresses produced in bolted joints magnify the effect of “theory vs. reality.” While increasingly powerful analytical tools reduce development time and cost, physical testing of bolted joints is essential to avoid costly failures.

Personally, I don’t give a damn what their hype machine has to say about anything. When they get silicon in production and I can "reasonably" expect to get it physically in-hand, then I’ll start paying attention… Served me well for "waiting" on Duke Nukem Forever.:p

The goddess had descended. And she reappeared six years later in July 1998, in her more permanent avatar as a complimentary advertising trade magazine – rife and scintillant with news, views, opinions and analyses of the industry, which was sent to select agency professionals, who guarded their copy with a vigilance you would reserve for things made out of gold and not the intangibles made from the stuff of dreams.

In those days, once the copy was written, it was sent to the visualiser who would think of an illustration to go with the copy. The image would then be sketched and the text typed out on a manual typewriter. The graphic artist would mark ‘bold, upper case, lower case, 36 points’ on headlines and similar things on the body copy. This text would then go to a typesetter; most of them were located on McLeod Road. The typesetters would set the text using Letraset and print it out on an art paper. Then it would be put on a board, each line was cut individually and pasted on the design.

The campaign featured photographs taken by Tapu Javeri of historic landmarks in Islamabad, Rawalpindi, Taxila and Murree. Here again, everything is documented in terms of the historical context of the images and then linked to Dawn.

An expanded line of deep hole drilling and machining centers will complement the existing USC-M series, 4- to 7-axis deep-hole drilling and machining centers.

Pakistan had stellar hockey teams for many years and dominated squash for a decade, with Jahangir Khan as the face of PIA, and hockey gracing a stamp or two. We were proud of both but never infatuated enough for brands to come knocking on their doors.

2013: The 2013 model year was the last of the BMW-owned, Italian-built, old-school Husqvarna CR125s. The coolest thing that Husqvarna did in 2013 was to include a complete 144cc top-end kit with each CR125 sold. The 2013 CR125 had a narrow, high-rpm powerband that only a highly skilled sugar freak could keep in the sweet spot. Ridden flat out, it was a fun bike to ride, but ridden half-heartedly, it was frustrating. It was, however, a much better bike with the 144cc top-end installed. Back in 2013, a Husqvarna CR125 cost $6299.

Munizeh Sanai on how advertisers and radio stations must work together to benefit from the full power of the medium.

Another up-and-coming invention is a unique kind of ballasted solar rack that sticks to sloped roofs like a lizard’s feet stick to a window. The installation uses heavy frames with a special kind of polymer that grips the roof surface tighter as pressure (from the panels or wind) increases.

For decades, the big companies marketed brands and everyone else sold products. When I graduated from university, I knew it was important to work for companies such as Coca-Cola, Colgate, Nestlé, Pepsi, P&G or Unilever, in order to learn the ropes of marketing and branding. The other companies, which sought to introduce brand management, tended to hire ‘graduates’ from the above companies after they had been trained there for five years. From thereon, those marketers fanned out across Pakistan’s marketing industry.