Although today it seems easy to dismiss PTV as a ‘has-been’ channel, it is important to remember that the station served as an effective training ground for many of the producers, directors and writers who went on to work at, or establish, the channels we watch today, not to mention providing the advertising industry with a platform to showcase what can possibly be termed their best work to date.
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Given changes in consumer behaviour and new trends in the beverage industry, Hamdard made the transition from a glass to a PET Bottle. Inspired by this success, the media was bombarded by functionality based advertising by our competitors and the younger generation slowly started drifting away from the pioneer brand. When Usama Qureshi took over as CEO of Hamdard, he felt there was a need for a stronger brand connect with young people and decided on a total revamp of the brand.
By the sixties, electric guitars, and later, the electronic keyboards appeared. This coincided with music moving more to rock and pop but still being primarily for dancing. The use of amplifiers for the electric equipment added much volume to the occasion, upping the overall experience. That changed the scene at the venues that catered to the non-cabaret nightlife.
Ultrasonic plastic welding is another alternative. In fact, the first application for the technology occurred in the toy industry 50 years ago. Bob Soloff, president and CEO of Sonics & Materials, sold his newly invented assembly process to the Ideal Toy Co. The toy maker purchased an ultrasonic welder to assemble a Roy Rogers stagecoach cowboy kit. Ideal Toy was eager to replace its handheld gluing method with a more automated approach.
Because products in development are never like the final versions. That is because they are in development. But people in these conferences like to see something physical, so its better to make up something that looks like the final product along with telling about the features.
Keep in mind that the required thickness of the foam is determined by the building code and climate zone (see section and table R806.5 in the 2015 IRC). If the foam isn’t thick enough in proportion to the interior insulation, the assembly is at risk of moisture accumulation—sometimes at high risk. It’s the proportion of exterior R-value to total R-value that’s important. More insulation on the exterior is good; less is bad.
Back in the early 1980s, Bosch Rexroth AG regularly offered tours of its German plants to customers to showcase how the company made automotive components and other parts using general assembly production lines. Often times, the customers would ask about the aluminum framing Bosch used around its machines, notes Chris Lupfer, product sales manager at Bosch Rexroth Corp. (BRC). These constant inquiries convinced Bosch to begin selling the framing to manufacturers in Europe as a flexible alternative to welded steel.
Every Pakistani child has gone through the drill, but have you ever wondered, how did we go from merely buffing our shoes with a cloth to using shoe polish? Cherry Blossom had a lot to do with the transition.
Under the umbrella of the Ministry, the Press Information Department (PID) is responsible for ensuring that the legal framework regulating Government advertising is followed. It also acts as the focal point of contact and collaboration between the stakeholders involved and as the clearing house for both federal and provincial Government advertising.
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A truly iconic brand, Dalda has found its way into the annals of our food and pop culture history… from cookbooks and cooking shows to hummable and endearing jingles. Yet, always keeping mamta as its essence.
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