These automatic screwdriving systems monitor torque, speed, thrust and fastener depth through the fastening process. Photo courtesy Weber Screwdriving Systems Inc.
Functions and systems were in place, women were hired (albeit, almost entirely in the creative departments), the terms of engagement with the media were set and the building of some of our best loved brands had begun. The culmination of this second phase in Pakistan’s advertising history was marked by the AdAsia 89 advertising congress, which was held in Lahore, in February 1989.
At times, the design of a print ad was replicated for this purpose, and eventually, a voiceover complemented the cards. The first brands to take advantage of this were Dalda and Capstan; the durations ranged between seven and 15 seconds. Jeddi remembers meeting the heads of leading agencies and encouraging them to shoot commercials. PTV even went to the extent of lending the agencies video cameras.
Notwithstanding this hypocrisy, it rankles greatly that advertisers based in Pakistan continue to use Mumbai-based facilities and faces to delude consumers.
No one could object to someone being there and smiling. There was nothing obscene about this; she was not lewdly dressed. In the commercial for Tuk biscuits, the last shot was of a woman’s fist knocking to the beat of ‘tuk tuk’ and this became the brand’s signature; people registered high brand awareness of Tuk.
If you grew up in the seventies, eighties or even the early nineties, you could not have missed the Peek Freans Pied Piper. Far before its time, the brand positioned itself as a snack between meals – and not just a tea accompaniment, with the Pied Piper enticing us to a world of sweet and savoury biscuit treats.
In recent years, manufacturers have increased their use of thread-forming and thread-rolling screws because they effectively join dissimilar materials (such as steel and aluminum), eliminating the need for them to be spot-welded. Another reason for this shift is that these screws offer excellent joint performance in lightweight materials.
Actually, the efficiency of the thread will need to be below 50% if you expect the thread to be self-locking. Significantly below 50% for practical purposes.
Estimates say that Pakistan’s ad spend will grow at seven to eight percent over the next few years – making the size of the industry comparable to some emerging markets and greater than some others.
Reach Goodykoontz at bill.goodykoontz@arizonarepublic.com. Facebook: facebook.com/GoodyOnFilm. Twitter: @goodyk.
Advertisers need reach and they need it at low costs and a good, collaborative relationship between radio stations and their advertisers will ensure that the medium makes progress, and that soon enough, marketers will be ready to pay premiums for innovation.
In order to buy a good set of screw drivers, it is important to understand the pros and cons of the geometry behind it. With a bit of understanding, it’s possible to look at a screw driver and tell if it was built to turn screws or if it was built to sell cheap.
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