The Best Closet Systems: Shopping Guide + 3 Top Picks | Bob Vila The Best Closet Systems: Shopping Guide + 3 Top Picks | Metric Wood Screws

The third stage came in the form of social-maximised campaigns. This is where an activity is executed on-ground with the sole purpose of acquiring word-of-mouth on social platforms. The idea is a limited experiential marketing campaign that targets only a handful of people on-ground, but is then fed online and spread from influencer to influencer.

Amber Rauf is Director Strategic Planning & Corporate Communication, MullenLowe Rauf. She can be contacted at amber.rauf@mullenlowerauf.com

Early this year, both Weber and DEPRAG will release new versions of their friction-drilling screwdriving equipment.

For people who don’t know this, Midway House used to be Karachi’s upmarket airport hotel. Located near the old airport at Star Gate, Midway House did in fact ‘begin where Karachi left off’ and was where you could ‘take a cool, detached view’ of the city, whether by chilling by the pool or dancing the night away on New Year’s Eve. I wouldn’t mind some of that. Would you?

When a bolt is being tightened, two threads are mated together, which leads to the tightness of the bolt. When the two threads are mated together, a shear stress is applied across the threaded section. If this stress becomes too high, the section will shear. This is known as thread stripping.

Graham says screw reject rates and screw reusability are important factors to consider. The installation success rate for thread-forming screws is more than 99 percent, whereas for cutting screws it’s usually around 85 percent. This lower number is due to the possibility of cutting screws damaging parts at the final stages of manufacturing, which is quite expensive.

The phrase ‘Jahan Khwab, Wahan HBL’ was coined to reflect the brand promise of enabling dreams. Over the last 10 years, HBL launched a series of corporate campaigns, which helped it gain the highest brand equity score in the industry, and made it a household name in Pakistan.

From a category perspective, Lux has been the market leader. In the early years, the focus was on driving usership (in those days, consumers did not use soap regularly). If you look at the earlier advertising, it almost seems as if they are trying to justify the use of soap; it is not about switching.

Fast-forward to 2009 (after a lengthy lull) and Coke suddenly exploded onto the scene with a musical renaissance: Coke Studio. For me, this was the pivotal turning point when brands began taking a courageous step backwards, allowing the music to remain at the forefront and without compromising its integrity.

According to data sourced from PTV, between 1966 and 1967, approximately 62 hours of commercials were aired; this number increased by more than 233% the following year reaching 220 hours, and then doubled in the subsequent year. Within about 10 years, programmes, such as Neelam Ghar and Khabarnama, were introduced in addition to several drama serials that are remembered to this day. A TV licence fee was introduced in 1970, which resulted in a sizable revenue stream in addition to advertising.

2014: Husqvarna, now owned by KTM and moved to Austria, did not import a TC125 two-stroke or FC350 four-stroke to the USA in 2014. That doesn’t mean that the company didn’t make a 2014 Husqvarna TC125—just that it didn’t import it to the USA. KTM had purchased Husqvarna in late 2013 and didn’t have time to come out with a complete fleet of new models for 2014. So, they just gussied up the existing KTMs in white plastic to get the Husky ball rolling. They decided to focus on the TC250 two-stroke and FC250/FC450 four-strokes for U.S. consumers.

Lycoming argued that the plaintiff’s claims were barred under impossibility conflict preemption because its FAA-approved type certificate precluded it from unilaterally changing the design and therefore it could not simultaneously comply with federal and state law where state law would require it to adopt a different design. In support of that position, Lycoming relied primarily on two Supreme Court cases, PLIVA, Inc. v. Mensing, 564 U.S. 604 (2011) and Mutual Pharmaceutical Co. v. Bartlett, 570 U.S. 472 (2013), involving generic drug manufacturers in which the Court found that federal law prohibited the generic manufacturer from altering the design or warnings for generic drugs due to federal law requirements that generic drug manufacturers use the same FDA-approved design and warning labels as the brand name manufacturer.