The critics and casual readers of these letters will be quick to point out that the outwardly romance in these letters is merely an eyewash for a business transaction. They are merely the overture, the advances that would lead to mercantile trysts.
These included mid-break spots which were among the most expensive. Then there were ‘special position spots’ – commercials aired before dramas or the Khabarnama began. Then there were single and multiple sponsorship options; if a brand sponsored a TV show, their name was announced before the show began and only the sponsor’s commercials were aired during the course of the programme.
Mamun M. Adil is a leading advertising and communications expert at Aurora. He can be contacted at mamun.adil@gmail.com
Maybe it’s just the fact that I’ve grown up with metric units for everything, but having “sizes” where “size 0” is a non-zero width seems bizarre. Why not just specify the diameter of the driver?
Are you really threatening to leave because an article on tools pushed you over the edge? Sounds like you may have a few screws loose.
Handlebars. Husqvarna’s Pro Taper bars are a proprietary bend made just for Husqvarna. Most MXA test riders prefer the flex and give of the Pro Tapers over the stiff feel of KTM’s Neken handlebars. The two bends are different, but it’s not uncommon to see KTM race bikes with Husqvarna Pro Tapers on them.
The Phillips head is so lousy — I curse every time I have to use one now. In contrast, I smile every time I feel the Pozidriv lock in on a screw. It’s as if they were made to work together. It’s a fundamental quality-of-life issue, like good cheese.
At this point, the inventive branding that defined the market started to slide. Telenor, and especially Warid, did remain creative for a year or so after launch, but the rot that can now so clearly be seen in today’s telecom branding had begun to set in, with full-blown price wars being the malicious driver.
A: Change the gearing. The stock gearing on the 2018 Husqvarna TC250 is 14/50. Most MXA test riders felt that the gear ratios were a little off from gear to gear—not surprising on an engine that hits hard, hits now and signs off quickly. We killed two birds with one sprocket by gearing the TC250 taller. We switched from the stock 50-tooth rear sprocket to a taller 49-tooth sprocket. This smoothed out the power, lengthened the gap between gears and made the Husky TC250 feel like it pulled higher into the rpm range. It didn’t actually make its power at a higher rpm, but it took longer for the gears to get to the peak horsepower, which was at a fairly low 8200 rpm. We recommend this change, even for our happy-as-a-lark Pro test riders.
• If you live in a soft-story house, meaning the first floor is not well reinforced and will collapse in a big temblor, it’s recommended to spend the considerable amount of money it will take to have it retrofitted. Or if you don’t own the building, talk to the landlord about this. In some cases, the retrofit is required by local law.
“The MiTek ProSeries offers a one-stop source for high-strength fasteners used in a wide range of applications, from attaching structural connectors and fastening components, to building decks and other carpentry tasks,” said Brent Kreutzer, MiTek’s Product Manager for fasteners, anchoring solutions, and tools.
The wind pressure against a roof, or an entire home, can be enormous. You can demonstrate this to yourself quite easily by trying to carry something large and flat on a windy day. Years ago, as a young builder, I almost got blown off a roof while trying to carry a sheet of 4-by-8 plywood. A sudden wind gust knocked me down, and the plywood sheet went sailing out of my hands off the roof. Luckily, no one was hurt except for the plywood.
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