“There is something we haven’t told everybody about when you play the cube…” • Eurogamer.net | Metric Wood Screws

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Thank you DAWN for a great article and for keeping alive a history that is integral to the lives of all Karachiites. Oh, the memories!!!!

NVIDIA is just a lying sack of shit company and there’s a good potential for an anti-trust suit agains

There have been some iconic TV campaigns but with the increasing reliance on visuals, music and glamour to tell a story, the ability to do so with a handful of words is a dying art. At least in Pakistan. So, for a change, when we celebrate the best of Pakistani advertising over the last 70 years, let’s pay homage to a man who did this incredibly well.

The story of how Lever came to Rahimyar Khan is fascinating. It contains all the elements of a pot-boiler, set in the twilight years of the Raj.

Many would argue and debate otherwise, but none can deny the impact of magazines on the advertising industry. One of the interesting aspects of a magazine on which its success is dependent, is the specific genre it represents in capturing a certain target audience. The bond with advertising is probably most evident in magazines for women, since they are the biggest and greatest buyers of consumer goods.

Parallel to this, the quality of Indian programming and the local fascination with it declined. Local channels took advantage of this and with the help of large production houses such as 7th Sky Entertainment, MD Productions, A&B Entertainment and Six Sigma Entertainment, started producing quality content.

Naturally, it was only a matter of time before the artists behind the music drifted into the spotlight, cementing their celebrity status by pairing up with successful brands. In the early nineties, Vital Signs were catapulted into stardom after appearing in a series of Pepsi commercials.

The Wikipedia “Screw thread” page is good, but briefly touches on this subject of “starts”. Look here under: “Lead, pitch, and starts”:

I haven’t seen it mentioned that slotted screwdrivers are meant to be ground to fit the screw head you are working on today… basic knowledge.

Marketers should look at undertaking brand activation on air and thereby create a situation where the brand and the audience come together. Giveaway competitions will ensure the product is frequently mentioned and provide top of mind recall, while at the same time, enabling the radio station to offer a new experience to its audience.

Quite a lot of our great advertising ideas have thus been lost in translation. Reactions to advertising concepts in the boardrooms have far too often been mistaken for the presumed reaction consumers would have to our advertising. If we look to India, this has not been the case. The Indian advertising that inspires us is embedded in the language of the streets.