Both the Lahore and Islamabad campaigns included television commercials. The Lahore campaign won the International Newsmedia Marketing Association (INMA) First Place Award for Television Promotion, an award recognised as the highest distinction in newspaper marketing. The commercial was the result of a stellar team put together by Dawn and which included Imran Mir, Zohra Yusuf and Arshad Mahmud.
The second phase came with the advent of 3G and 4G technology. Now, people could do more than just check-in from their phones. This independence of social posting became a huge opportunity for the activation industry.
Given that their peak horsepower is only 1.1 horsepower apart, you might be tempted to think that these two engines are similar across the board. Not so! At 6000 rpm, the KTM makes 2 horses more than the Yamaha. At 7000 rpm, the KTM makes 4 horses more. At 8000 rpm, the KTM makes 2.6 horsepower more, and at peak it makes 1.1 horsepower more. When you add in the KTM’s 3 foot-pounds more of torque at 500 rpm lower in the rpm range than the YZ, you get a KTM engine that is quicker, more responsive and has instant throttle response.
What will happen next is anyone’s guess. Fast paced advancement in technology is the only continuum that can be predicted. The traditional agency model remains under threat and the fact that it continues to exist in a recognisable form is because nobody has figured out what the alternative should be – yet. However, if the past can point to the future, then we know that we are dealing with a fundamentally resilient profession.
AdAsia 89 turned out to be a spectacular success for Pakistan; it was deemed to have been one of the best AdAsias ever held by foreign delegates and speakers alike, and put Pakistani advertising on the global map in the best possible light.
The word ‘Lollywood’ was first coined in the summer of 1989, in the now-defunct magazine Glamour, published from Karachi by gossip columnist Saleem Nasir. The film industry in Lahore started in 1929 with the opening of the United Players’ Studios on Ravi Road. Eastern Films Magazine, a tabloid edited by Saeed Haroon, became the most popular magazine for film buffs in Pakistan. The magazine had a questions-and-answers section called ‘Yours Impishly’ which the sub-editor, Asif Noorani, took inspiration for from I.S. Johar’s page in India’s Filmfare magazine. Another such magazine, Nigar, a brainchild of Ilyas Rashidi, also known as the pioneer of film journalism, was launched as a weekly film magazine in 1948. In 1957, the Nigar Awards were instituted as an extension of Nigar.
To ensure the optimal performance from these premium fasteners, they must be installed properly. This means a clean fastener, installed into a clean hole, with the correct lubricant or sealant (shown). If all the right steps are followed with every single fastener, the maximum benefit of the engineering inside them can be realized.
The advertisement which ran with the headline Preserving Tradition, Spearheading Change, won the Best in Media PAS Award in 2014. The headline perhaps best expresses Dawn’s vision.
Looking at replacing your roof sometime soon? One of the first decisions you’ll need to reach is choice in design. In residential housing, you can choose quickly between shingles and paneled roofing (which is often limited to corrugated metal) based on the current style of your home and your vision for it. But the next question of material calls for more consideration.
He began transitioning into the second phase of his career, turning a 1999 New Yorker story called "Don’t Eat This" into the best-selling book "Kitchen Confidential," offering foodies a glimpse at what goes on behind the doors of their favorite restaurants and insider tips like why they should never order fish on a Monday. He was also frank about his past heroin use and the prevalence of substance-abuse issues in the culinary world.
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Nostalgic ! ‘DALDA’ was a popular brand in 1960′s East-Pakistan. Not seen in Dhaka shops in recent years. ‘Pakistan Observer’ (Dacca, 1949-1971) was the best-selling English daily in 1960s. ‘Bangladesh Observer’ (1971 December-2010) again publishing in the name of the ‘Daily Observer’ since 2011.
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