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At this point, where much of the Pakistani public is both open to suggestions and to becoming active participants in their entertainment, radio stations and TV channels must take care not to clutter their advertising with little other than spiels about bank products, snack food, telecom options, etc.

I recommend screws for all types of drywall installation. The better homebuilders are insisting that installers screw their drywall to prevent callbacks by nail-pop annoyed customers. Drywall screws have gained that mythological status enjoyed by only a few products such as construction adhesive, WD-40 and duct-tape and no repair inventory is complete without them.

The early cinema posters were printed as lithographs in single or two-colour. When technology grew in the sixties, these became of a better quality with four-colour printing. From the mid-eighties, pasted photographs were embedded into hand-painted artwork before completely succumbing to digital prints. Now it is difficult to distinguish an ordinary advertisement poster from a film poster. No more stars are ‘made’ by poster artists; they simply remain actors.

It can be argued that in the long-term, digital will catch up and pass print earnings but until such a time, the mantra of digital being able to ‘save’ print is mostly myth. If anything, print revenue will have to shore up digital operations for some time. Facebook, YouTube, Netflix, Snapchat and other giants are now putting all their weight behind video and making a comparison with TV necessary. To keep it brief, total ad spend on TV in FY 2016-17 was Rs 42 billion – digital will simply not be challenging that.

In all, something like half the goats built in Gävle since the tradition began have burnt down. Another chunk have been destroyed in some other way. The survival rate for these things is barely one in three.

Given that their peak horsepower is only 1.1 horsepower apart, you might be tempted to think that these two engines are similar across the board. Not so! At 6000 rpm, the KTM makes 2 horses more than the Yamaha. At 7000 rpm, the KTM makes 4 horses more. At 8000 rpm, the KTM makes 2.6 horsepower more, and at peak it makes 1.1 horsepower more. When you add in the KTM’s 3 foot-pounds more of torque at 500 rpm lower in the rpm range than the YZ, you get a KTM engine that is quicker, more responsive and has instant throttle response.

In the run-up to the Ufone launch in January 2001, the PTA introduced the Calling Party Pays (CPP) regime and mobile telephony became decisively cheaper, especially for pre-paid users. While the existing telecom companies focused on expanding their userbase in the categories that they had already established, Ufone’s branding took a completely different direction: the mass market.

Then there was Sohail Rana, who composed delightful pieces, including ‘Phool gudi laye’ for Politrin C, another pesticide. Many acclaimed writers, such as Shabeeh Farooqi and Shahid Kazmi wrote lyrics for jingles from time to time.

In a world of proliferating media choices, print remains the ‘go to’ media when it comes down to authenticity and credibility, writes Zohra Yusuf.

Now the drivers for it have killed my linux completely, black screen with artefacts replaces the login screen and I can’t rescue it from a login shell because ubuntu disabled the root password. Rather pathetic that they didn’t account for the removal by implementing the option to log in with your normal username (I’m talking about in the recovery mode shell-login here)

The idea behind building the brand was introduced in the 1970s when HBL Plaza was built as the tallest building in Pakistan and in South Asia. The Plaza was inaugurated to mark the 25th anniversary of the bank and was advertised to enhance brand equity and establish Habib Bank as the industry leader.

The third letter is the story of the Airline. It is many pages long. Perhaps too many – so that it compels readers to skim through important passages and invent summations of their own. The third letter speaks of achievements that were global in their scale; it boasts of a number of firsts listed under a chapter entitled ‘Hey Days?’ It speaks of countless opportunities, rare records that remain unbroken and enviable coverage by the world media of an Airline that seemed to have cracked the code to becoming the Star of the East.