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In Pakistan, in the fifties and sixties, brands such as Dalda, Lipton, Lifebuoy and Lux set the benchmark for today’s brands. They marked the start of four decades of marketing whereby ‘winning’ depended on understanding the consumer better than the competition and getting the ‘brand mix’ right. The brand mix is more than about the logo or the price. It is about the packaging, the promotions and the advertising, all of which are guided by precisely worded positioning statements or brand keys.

The likes of Google and Facebook have changed the traditional advertising model. Google has consolidated the majority of website content publishers and Facebook provides a platform for user-generated content to be monetised as media.

With a good set of tools, you can repair a crooked cabinet, hang a shelf or picture frame, tune up your bicycle, or fix a leaky pipe under the sink. The Stanley 65-Piece Tool Kit is our top choice because it comes with many tools you’ll use all the time, it has only the tools you need, and each item is well-made.

It is no surprise that agency owners had no option but to transfer the power to ‘familiar people’ because there were few ‘people of skills’ available. In the late nineties, the international networks started to invest in Pakistani agencies. WPP were the first with Mindshare. The challenge then arose of developing professional managers who did not necessarily come from the families of agency owners.

The RidgeRunner 3:10 ® is the first product and is designed to be used while building materials are still on the ground, making it safer than traditional installation where the bulk of the work happens on the roof.

From your travel speed and gravity, you can calculate the potential energy gained in the lift and hence the motor power. Don’t forget friction though as it may dominate unless you use a thread profile that is actually designed for this purpose, and the threads must be properly lubricated.

NOT TO TORTURE THE WORD “IDENTICAL,” BUT THESE TWO BIKES ARE SO CLOSELY RELATED THAT YOU WOULD NATURALLY ASSUME THAT THEY WEIGH THE SAME. They don’t. The Husky FC250 weighs 2 pounds more than the comparable KTM 250SXF. The extra baggage (221 pounds versus 223 pounds) is a function of the heavier subframe, swingarm, GSK brake rotors, ice-cream-cone mufflers and bodywork. Some of that weight will be saved when you drill out the airbox and swap mufflers, but even if you don’t take these steps, your Husky will still be lighter than every motocross bike not from Austria—and we are talking a lot lighter.

Best For: Multipurpose building and remodeling, especially drywall installation. If you plan on hanging a lot of drywall, check out the DEWALT 6-Amp Drywall Screwdriver ($70 on Amazon). This corded power screwdriver is specifically designed to install Phillips drywall screws. Plus, it allows the user to pre-set the screw depth and eliminate chances of under- or over-inserting a drywall screw.

While so many of the surgeons at Grey-Sloan Memorial have had to have surgeries of their own, Dr. Amelia Shepherd’s is the daddy of them all. We found out in Season 14 this year that she has had a giant brain tumor for years, and it’s probably been behind some of her more questionable decisions.

They knew that as long as the quality of their products was superior to the competition, they were pretty much set. In fact, well into the seventies, savvy consumers could easily distinguish between a high-quality and a shabby product. So, as much as we like to complain about what we buy, it is a fact that we are living in a golden age of quality products.

Whitworth is far superior. http://www.fastenerdata.co.uk/media/wysiwyg/imagescmspages/unc_threads.jpg

Jonathan Gold, the Pulitzer Prize-winning restaurant critic for the Los Angeles Times, died Saturday, July 22, 2018 at the age of 57.(Photo: Sundance Institute)