Leveraging the hallowed relationship between readers and their morning newspaper, print continues to provide advertisers across Pakistan the opportunity to reach out and leave an impact on an engaged and loyal readership.
The hippest, trendiest statement on today’s media landscape has become: “I’m working on a film!” Leaving many ‘oohing’ and ‘aahing’ in their wake, dizzy with the idea of cashing in. And for the most part, it is true. We are experiencing a new wave of cinematic revival.
My roof, so to speak, is a Leer 180 truck cap. It’s a commercial-style camper shell that’s pretty expensive but offers features that make nomadic life much easier and adds a little extra headroom, too. To increase the comfort, I added four interior LED lights, Reflectix insulation, a six-inch fan to help with condensation, a Thule roof rack, and solid-fiberglass side windows that open upward. These windows allow me more access to the bed and create a dark coffin to sleep in, which is great in a city.
AG: This project was totally unintended. I have not studied art or sustainability. But I always loved art and I started an art business. I traveled all over the world and met interesting artists from across the world. Initially I used to do pop-ups, but then started my present gallery.
Fibrous cement created an easy and affordable alternative to corrugated metal panels, which offer little insulation and inevitably rust over time. Corrugated asbestos sheets were used in the roofing and siding of all types of buildings, especially in factories and farms.
Fun fact for those of you with newer Hondas:. If you change your own oil, you’ll probably have taken some tin snips to the useless metal skid plate panel under the oil pan by now because the 4 Phillips screws holding it on were over torqued from the dealership and stripped out.
Publisher – Motocross Action Magazine is the worlds leading publication about motocross and supercross.
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Some claim that their provenance is original – and that the wear and tear is a natural, if not obvious, consequence of unrequited love. On the surface, it might be a story of betrayal, false-heartedness or even the kiss of Judas.
Fast forward to the present, where my favourite columnist, Nicholas Kristof, in a recent article wrote: “Millennials want to work for ethical companies, patronise brands that make them feel good and invest in socially responsible companies… doing good is no longer a matter of writing a few checks [cheques] at the end of the year, as it was for my generation; for many young people, it’s an ethos that governs where they work, shop and invest.” (New York Times, January 24, 2018)
But the ubiquitous presence of cricketing celebrities in advertising can only be credited to one brand and one particular campaign.
Some of the best advertising from the sixties through to the eighties was for PIA. And in the early days at IAL, the copy was written by Mr Jabbar, when it was an airline that competed with the best in the West and the Middle East carriers were a mere twinkle in the eyes of the Arab Sheikhs.
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