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Much like cricket, music became a platform brands would turn to when they felt they needed to reconnect with their audiences.

By 2001, these awards had gone from thousands to millions of dollars, as illustrated by Guadalupe Laguna’s lawsuit against his former employer, Johns Manville. From 1968 to 1981, Laguna had been a machine operator and pipe inspector at a factory in Stockton, California, that produced asbestos cement products. As compensation for the debilitating asbestosis he eventually developed, a San Francisco jury awarded him $2.3 million.

These included four first place awards in the circulation promotion, TV promotion, printed materials advertising and community service categories for the Herald (1986), Dawn Lahore (1988), Dawn-the internet edition (1999) and Dawn Relief (2006) respectively.

They usually come equipped with a slip clutch that allows you to adjust the amount of torque applied to the ‘business end’ of the drill.

Preserve this article. It will remain relevant even after 100 years. Thanks DAWN for giving such minute details and a view of the past.

Walk into any decent grocery store today and you will see this in action. In every aisle, there is a brand ambassador waiting to tell you about this and sell you that. In-store sales promotion is the official term of such activations, although ‘physical person-to-person spam’ would be more appropriate. The crème de la crème of activation channels, the mall, also saw a sharp decline in the engagement factor and potential ‘contacts’ had to be lured in with prizes and other incentives.

Capstan, a brand of Pakistan Tobacco Company (PTC), was perhaps the first to film commercials abroad, beginning in the sixties. With the theme ‘Men demand Capstan the world over, it attracted smokers with images of famous cities where the brand appeared as the preferred one. This was at a time when Pakistani audiences were not so widely exposed to the world beyond their own borders and the campaign continued to enchant smokers with new locales for over a decade or so. Its authoritative tone of voice also contributed to adding credibility to the claim.

This quaint custom began when John Hansard, a senior Unilever official and his wife visited Rahimyar Khan. They were upset by the lack of availability of certain items of their daily diet.

It may seem ludicrous that such a standard should even exist—but ponder this: In scientific experiments where participants must drink tea, how else can you be sure that tea made and consumed in one country is the same as in another? Americans mostly drink their tea without milk; Indians opt for a beverage that is heavily sugared and spiced, steeping the leaves in warm milk. In Britain alone, people stew over whether the milk goes in first or second. A standard may seem unromantic, but without it, anarchy reigns—even if, from the outside, it might seem a storm in a teacup.

We find out Laurel is pregnant, and we think it’s Wes’ because of a strategically places flashback of Laurel telling him their condom broke. But later on it’s revealed that Laurel was also sleeping with Frank at the same time, leaving the baby’s parentage in question. 

At every pit stop, the attendants reconfirmed to us that the darkness that we were rubbing against and driving through would eventually pale and surrender to the glittering spectacle that would forever be archived in our hearts as the Inaugural Aurora Awards – the country’s first occasion to honour advertising creativity, hosted by the newspaper in your hands.

If you need more variety than you will get in the Craftsman 17-Piece Screwdriver Set, you are probably some sort of professional craftsman or builder, and you probably already have all the screwdrivers you need. For most of us, this comprehensive set has plenty of variety and all the durability needed for all those common screw-related tasks.